# Search Engine Donut Shops Google is Opening Pop-Up Donut Stores in Major Cities By Laura McQuarrie | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donut-store References: [twitter](https://twitter.com/madebygoogle/status/915644499723878400) & [donuts.withgoogle](https://donuts.withgoogle.com/) To kick off the release of the new donut-sized [Google](https://www.trendhunter.com/trends/google-7) Home Mini, the search engine giant is launching [pop-up donut stores](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll) in Los Angeles, San Fransisco, Chicago, Toronto and more. At its 11 shop locations across North America, Google is giving consumers the chance to "take home either a brand-new Google Home Mini, or two [delicious donuts](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds)." Although Google has launched many pop-up spaces in the past, this surprising one sets itself apart as one that has the potential to appeal to a wide range of foodies and tech enthusiasts alike. As the small-scale smart speaker is priced at just $49, the all-new Google Home Mini has an enticing price tag that consumers may be open to purchasing as spontaneously as something like a confectionery treat. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Retail:** Opening pop-up shops in major cities allows companies to generate buzz and reach a wide range of consumers. - **Cross-sector Collaborations:** Combining technology products with food experiences creates unique and enticing offerings that appeal to both foodies and tech enthusiasts. - **Affordable Smart Devices:** Introducing low-cost smart devices encourages impulse purchases and expands the consumer base for smart home technology. ### Sectors Adopting This - **Retail:** Pop-up retail shops can be used by companies in various industries to create immersive brand experiences and drive sales. - **Technology:** Cross-sector collaborations between technology and food industries can result in innovative product offerings and new markets. - **Consumer Electronics:** The introduction of affordable smart devices opens up opportunities for companies to tap into new customer segments and increase market share. ## Related on Trend Hunter - [Mini Chocolate-Glazed Donuts](https://www.trendhunter.com/trends/chocolate-glazed-lil-donut.md) - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Mini Pie-Inspired Donuts](https://www.trendhunter.com/trends/mini-pie-doughnuts.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Ice Cream Sandwich Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-popup.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Mini Springtime Donuts](https://www.trendhunter.com/trends/spring-mini-doughnuts.md) - [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md)