# Branded Donut Sneakers Dunkin' and Saucony Join Forces Once More for a Dessert-Inspired Design By Kalin Ned | Published 2019-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/donut-sneakers References: [hypebeast](https://hypebeast.com/2019/3/dunkin-donuts-saucony-kinvara-10-sneaker) & [instagram](https://www.instagram.com/saucony/?utm_source=ig_embed) [Dunkin](https://www.trendhunter.com/trends/air-max-90-1)' and [Saucony](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso) pay homeage to the Boston Marathon with a limited edition pair of donut sneakers. This is the dessert shop and the footwear company's second collaboration as last year the two brands released a sprinkle-infused design for the [Kinvara](https://www.trendhunter.com/trends/kinvara-skincare) 9. This year, Dunkin' and Saucony are tackling the Kinvara 10 model, calling attention to the collaboration with double-branded donut sneakers that are adorned with a pattern of Dunkin's recognizable logo. To add to the playfulness of the silhouette, the collaboration also sees "a strawberry-frosted donut medallion," as well as a playful nod to the dessert shop's caffeine beverages on the tongue. The donut sneakers are announced to the public with a playful, "sprinkle-garnished" marketing campaign. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Branded Food-inspired Apparel:** There is an opportunity in developing collaborations between food brands and fashion companies in creating unique food-inspired clothing pieces to attract customers from different industries. - **Playful Marketing Campaigns:** Brands can gain customer attention and engagement through playful marketing campaigns that tie in a product collaboration or release. - **Limited Edition Collaborations:** Limited edition collaborations between two brands can create a sense of scarcity and exclusivity that drives sales for both parties and generates buzz in related industries. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore collaborations with fashion and apparel companies for unique branding opportunities and revenue streams. - **Fashion and Apparel:** Fashion and apparel companies can look to collaborate with food and beverage brands to create unique and playful designs that attract customers from different industries. - **Marketing and Advertising:** Marketing and advertising industries have an opportunity to develop playful and creative campaigns based on limited edition collaborations between brands in different industries. ## Related on Trend Hunter - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Athletic Donut-Themed Sneakers](https://www.trendhunter.com/trends/tim-hortons-5.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md) - [Donut-Scented Collaborative Bodycare](https://www.trendhunter.com/trends/dunkin-and-native.md)