# Diverse Donut Shops The Donut Monster Brand is Looking to Expand to Brick and Mortar By Mishal Omar | Published 2017-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donut-monster References: [kickstarter](https://www.kickstarter.com/projects/261765433/donut-monster?ref=category_popular) The Donut Monster brand offers [donuts made from scratch](https://www.trendhunter.com/trends/breakfast-club-series) and has been operating for three years online -- now the brand is expanding by seeking to open its own retail space. The retail space will be located in downtown Hamilton, and will run every day, for seven day a week. Much like traditional desserts shops, but offering donuts instead of ice cream or baked goods, the store will offer a range of new and [unique donut flavors each week](https://www.trendhunter.com/trends/summer-haze-half-dozen). Some of the donuts the brand is known for, and will be offering in its new store, include the Roasted Sweet Potato Fritter, the [Baklava donut](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts), the Yogurt and Honeycomb donut, and the Double Almond donut. The Donut Monster also sources its ingredients locally, ensuring that it supports small businesses such as itself. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Donuts:** The trend of offering unique and gourmet donut flavors presents an opportunity for innovative and creative donut shops. - **Brick-and-mortar Expansion:** The growth of online brands seeking to open physical retail spaces highlights the potential for disruptive innovation in the retail industry. - **Local Ingredient Sourcing:** The emphasis on supporting local businesses by sourcing ingredients locally creates opportunities for sustainable and community-driven food ventures. ### Sectors Adopting This - **Bakery:** The bakery industry can explore the trend of artisanal donuts and leverage unique flavors to attract customers. - **E-commerce:** The e-commerce industry can learn from online brands like The Donut Monster and consider expanding into physical retail spaces to enhance customer experiences. - **Local Food and Agriculture:** The local food and agriculture industry can collaborate with donut shops that prioritize locally sourced ingredients, promoting sustainable practices and supporting small businesses. ## Related on Trend Hunter - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Expansion Artisan-Style Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-menu.md) - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Hawaiian Donut Companies](https://www.trendhunter.com/trends/holey-grail-donuts.md) - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Sandwich Shop Donut Collections](https://www.trendhunter.com/trends/ikes-donuts.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Spooky Summertime Donut Ranges](https://www.trendhunter.com/trends/spooky-summer-half-dozen.md)