# Collaborative Donut Menus The Standard's Alma Restaurant is Showcasing Treats by Guest Chefs By Laura McQuarrie | Published 2017-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/donut-menu References: [standardhotels](http://www.standardhotels.com/culture/introducing-doughnuts-with-ari-taymor-and-friends-the-standard-hollywood) & [us8mpaign-archive1](http://us8.campaign-archive1.com/?u=10395cdc332ab9a8c0ed18fb3&id=6ce69653c9&e=ba455dba2d) At the The Standard in Hollywood, California, chef Ari Taymor of the hotel's restaurant, Alma, launched a unique donut menu in collaboration with local businesses. For two weeks at a time, Alma puts a new donut on the menu from a guest chef. Some of the incredible creations include a donut with a pumpkin and coconut glaze, banana filling and a fried mochi topping from Kwang Uh of Baroo, as well as the Supermoon Donut from Jeni's Splendid Ice Creams, which is "stuffed with marshmallow-scented cream, coated in a purple creme de violette frosting, and topped with crushed graham streusel." Other upcoming guest chefs that will have their unique donut creations made available for $8 hail from businesses such as Russ & Daughters and Malcolm Livingston. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Menus:** Collaborative menus with guest chefs have the potential to showcase unique flavors and drive foot traffic to restaurants. - **Limited Time Offerings:** Limited time offerings of unique and innovative products can create buzz and increase sales for businesses. - **Gourmet Donuts:** Gourmet donuts featuring unique ingredients and flavor combinations can appeal to foodies and drive sales for bakeries and restaurants. ### Sectors Adopting This - **Hospitality:** Collaborative menus and limited time offerings can attract customers and increase revenue for hotels and restaurants in the hospitality industry. - **Bakery:** Gourmet donut offerings featuring unique flavors and ingredients can appeal to foodies and drive sales for bakeries. - **Food and Beverage:** Collaborative menus and limited time offerings featuring unique and innovative products can appeal to consumers and increase revenue for businesses in the food and beverage industry. ## Related on Trend Hunter - [Customizable Donut Menus](https://www.trendhunter.com/trends/buildyourowndonut-menu.md) - [Collaborative Chocolatier-Crafted Donuts](https://www.trendhunter.com/trends/misdo-meets-pierre-marcolini.md) - [Expansion Artisan-Style Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-menu.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Dessert-Centric Temaki Sushis](https://www.trendhunter.com/trends/mochi-ice-cream-temakis.md) - [Moon-Inspired Limited-Edition Donuts](https://www.trendhunter.com/trends/moon-rock-donut.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Artisan Autumnal Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-japan-autumn.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md)