# DIY Donut Shops Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich By Katherine Pendrill | Published 2016-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donut-friend References: [donutfriend](http://donutfriend.com/wp3/) & [facebook](https://www.facebook.com/donutfriend) For those with limited baking skills, but a healthy appetite for sweets, Los Angeles' '[Donut Friend](https://www.trendhunter.com/trends/mister-donut-x-godiva-donuts)' is the perfect dessert destination. Unlike other donut shops, this California bakery lets patrons customize their perfect donut creation without the need to lift a finger. At Donut Friend, customers can choose from a vast selection of gourmet donuts that include mouth-watering options such as a [PB&J](https://www.trendhunter.com/trends/real-pbjs)-inspired pastry called 'Drive Like Jelly' and a citrusy treat called 'The Starting Lime.' If the signature compilations don't fit the bill, customers can also design DIY donuts with all of their favorite fixings. To design a custom pastry, customer start by choosing their donuts base. After deciding between glazed, cake or a gluten-free donut, customers can choose from a wide variety of fillings, including Nutella, caramelized apples and even dairy-free cream cheese. Finally, customers can dress their donut with candies, nuts, sauces or spices for an extra-special finishing touch. Playing on the millennial love of customized foodie creations, those attending Trend Hunter’s [Los Angeles innovation conference](http://www.futurefestival.com/losangeles) are sure to enjoy these Instagram-worthy treats. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customized Donut Creations:** The trend of allowing customers to customize their own donut creations provides an opportunity for disruptive innovation in the dessert industry. - **Gourmet Donuts:** Offering a wide selection of gourmet donuts with unique flavor combinations opens up possibilities for disruptive innovation in the bakery industry. - **DIY Foodie Creations:** The rise of DIY foodie creations, such as designing your own donut, highlights the potential for disruptive innovation in the culinary industry. ### Who This Affects Most - **Dessert:** The dessert industry can leverage the trend of customized donut creations to engage and satisfy customers in new and exciting ways. - **Bakery:** Bakeries can explore the trend of offering gourmet donuts to attract a niche market of food enthusiasts and disrupt the traditional bakery landscape. - **Culinary:** The culinary industry can tap into the demand for DIY foodie creations by providing platforms or experiences that allow customers to design their own unique culinary creations. ## Related on Trend Hunter - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [DIY Holiday Donut Kits](https://www.trendhunter.com/trends/christmas-creations-kit.md) - [Ice Cream-Filled Donut Sandwiches](https://www.trendhunter.com/trends/duck-donuts-donut-ice-cream-sandwich.md) - [Gluten-Free Donut Decorating Kits](https://www.trendhunter.com/trends/gluten-free-mini-donut-decorating-kit.md) - [Floral-Infused Donut Kits](https://www.trendhunter.com/trends/lemon-lavender-doughnut-baking-mix.md) - [Savory Japanese Donuts](https://www.trendhunter.com/trends/im-donut.md) - [Nostalgic Sitcom Donuts](https://www.trendhunter.com/trends/friends-donuts.md) - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md)