# New Year Donut Deals Krispy Kreme is Sharing a New Year’s Double Dozen for $20.26 By Laura McQuarrie | Published 2025-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/donut-deals References: [businesswire](https://www.businesswire.com/news/home/20251230601843/en/KRISPY-KREME-Gives-Fans-Two-Sweet-Ways-to-Ring-in-the-New-Year-Dec.-30-through-Jan.-1) & [krispykreme](http://www.krispykreme.com/offers/)  With the start of a fresh New Year just days away, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-new-years-deals) is offering two donut deals to help fans ring in 2026: a New Year’s Double [Dozen](https://www.trendhunter.com/trends/grinch-green-dozen) for $20.26 and $0 delivery with a qualifying purchase. The New Year’s Double Dozen for $20.26 deal offers two Original Glazed dozens or one Original Glazed dozen paired with either a Classic Assorted dozen or specialty dozen, and it's available in-shop, drive-thru and online for pickup or delivery, with a limit of four per guest. Additionally, Krispy Kreme is offering $0 delivery with a $5 minimum purchase required. Online, the beloved donut brand wants to see how people are ringing in the new year with Krispy Kreme by tagging #KrispyKreme. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 19% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Creative Pricing Promotions:** Businesses are employing creative pricing strategies like using numeric symbolism, which can attract consumers by creating a sense of novelty and relevance with the New Year theme. - **Social Media Engagement Campaigns:** Brands are leveraging social media platforms for enhanced engagement through hashtag campaigns, encouraging users to share their experiences and build community around their products. - **Convenience-driven Delivery Services:** The demand for convenience in food delivery is prompting companies to offer incentives such as free delivery, which can disrupt traditional sales models and increase customer retention. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is innovating by combining festive promotions with strategic discounts and delivery deals to attract and retain customers during peak seasons. - **E-commerce:** E-commerce platforms are increasingly being used by food brands to offer special promotions and exclusive deals, tapping into the growing trend of online shopping for convenience. - **Digital Marketing:** Digital marketing is evolving with a focus on interactive customer engagement through social media challenges and branded hashtags which drive consumer interaction and brand loyalty. ## Related on Trend Hunter - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Collaboration Cookie Spread Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-lotus-bakeries.md) - [Artisan Autumnal Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-japan-autumn.md) - [Halloween Candy-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Seasonal Show-Stopping Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-merry-and-bright.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md) - [Autumnal Fair Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-fall-fair.md)