# Spreadable Baked Goods Donut Butter Delivers Bakery Fresh Taste in a Smear-able Format By Susan Keefe | Published 2012-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donut-butter References: [tastykitchen](http://tastykitchen.com/recipes/desserts/donut-butter/) & [anediblemosaic](http://www.anediblemosaic.com/?p=8733) Spread a little sugary goodness by adding a healthy dose of this luscious Donut Butter to your usual piece of toast. Created by the brilliant blogger Faith from the blog 'An Edible Mosaic,' this enticing concoction delivers all the taste of a donut in a handy smear-able format. Showing little restraint and utter disregard for common sense, Faith also whipped up a truly evil interpretation of the always popular [Jelly Donut](https://www.trendhunter.com/trends/spaghetti-garlic-bread-donut), which features a decadent donut mousse and a colorful fruit topping. If your go-to donut has become less than inspiring, why not switch it up with this eyebrow raising Donut Butter? Finally, you can discretely enjoy a little early morning donut goodness without anyone being the wiser. Spiked with [sour cream-glazed donuts](https://www.trendhunter.com/trends/old-fashioned-donuts), cinnamon and nutmeg, this magical spread is sure to win hearts wherever it goes. Shamelessly decadent, delicious and downright evil, Donut Butter is a novel way to get your sugar fix. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spreadable Dessert:** Creating dessert-inspired spreads provides new opportunities for indulgent breakfasts and snacks. - **Innovative Flavors:** Experimenting with bold, unexpected flavors can bring new excitement to traditionally simple spreads. - **DIY Product Development:** Creating unique and unusual spreads at home allows for customization and personalization in the food industry. ### Industries Being Reshaped - **Food and Beverage:** Innovative spreadable products can enhance the breakfast and snack categories with exciting new flavors and unusual formats. - **Bakery:** Bakeries can expand their product offerings by creating spreads that mimic the flavors of their most popular baked goods. - **Diy/home Cooking:** Home cooks can experiment with creating their own unique spreads, potentially leading to new food businesses or product lines. ## Related on Trend Hunter - [Donut-Flavored Syrups](https://www.trendhunter.com/trends/glazed-donut-flavored-syrup.md) - [Creamy Cereal-Flavored Spreads](https://www.trendhunter.com/trends/cinnamon-toast-crunch-creamy-cinnamon-spread.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Nutty Chocolate Dipped Doughnuts](https://www.trendhunter.com/trends/pbc-doughnut.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Snackable Protein Donuts](https://www.trendhunter.com/trends/protein-donuts1.md)