# Frozen Chocolate Donut Holes Hershey's Donut Bites Puts a Chocolaty Twist on Breakfast Pastries By Katherine Pendrill | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donut-bites References: [delish](http://www.delish.com/food-news/news/a58180/hersheys-chocolate-donut-bites/) & [instagram](https://www.instagram.com/p/Be-9kr-lMXH/?utm_source=ig_embed&utm_campaign=embed_ufi_test) For those who want to ensure chocolate treats are always on hand, the new [Hershey's](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection) Donut Bites are the perfect solution. Made of mouthwatering Hershey's chocolate and stored frozen, the bite-sized donuts can be enjoyed anytime. Hershey's Donut Bites are a brand-new treat that was recently spotted in the freezer aisle at the northeaster grocery chain Giant Food. The chocolaty treat is a new version of General Mills' [Cinnamon Toast Crunch Bites](https://www.trendhunter.com/trends/hersheys-kisses-cinnamon-toast-crunch), which debuted last year. Like the cereal-flavored version, the [mini donuts](https://www.trendhunter.com/trends/zebra-mini-donuts) are also sold frozen and need to be microwaved before eating. In terms of taste, instead of sweet cinnamon sugar, the new Donut Bites are stuffed with a creamy chocolate filling. Unfortunately for consumers, Hershey's Donut Bites have yet to be rolled out nation-wide, making them an exclusive snack for the lucky shoppers who spot them. Image Credit: *Junk Banter.* ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Frozen Chocolate Donuts:** The rise of bite-sized frozen donuts with unique flavors could disrupt the frozen breakfast pastry market. - **Microwaveable Snacks:** More and more snack manufacturers are introducing microwaveable bite-sized snacks, creating opportunities for companies to develop unique and convenient microwavable snacks. - **Individually Wrapped Snacks:** Growing demand for individually wrapped snacks due to changing consumer habits creates opportunities to introduce more unique flavors and textures in a small, convenient format. ### Where This Applies - **Frozen Food:** Innovative frozen food manufacturers could capitalize on the growing trend of unique frozen snacks with the introduction of new flavors and product formats. - **Convenience Store:** Microwaveable donuts and other individually wrapped snacks could be a disruptive innovation opportunity for convenience stores aiming to capture the on-the-go snacking market. - **Non-grocery Food Retail:** The introduction of unique and convenient microwavable snacks with interesting flavors lends itself to non-grocery food retailers like coffee shops and fast food chains to attract customers looking for something different. ## Related on Trend Hunter - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Glazed Chocolate Donut Holes](https://www.trendhunter.com/trends/glazed-chocolate-donut-holes.md) - [Limited-Edition Floral Chocolates](https://www.trendhunter.com/trends/hersheys-sakura-choco-donuts.md) - [Chocolate-Covered Frozen Fruit Desserts](https://www.trendhunter.com/trends/hersheys-frozen-fruit.md) - [Chocolate-Heavy Baked Goods](https://www.trendhunter.com/trends/chocolate-bonbites.md) - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md) - [Glazed Donut Holes Cereals](https://www.trendhunter.com/trends/glazed-donut-holes-cereals.md)