# Cheeky Movie-Referencing Mustards Grey Poupon Created a 'Don't Worry Dijon' Mustard By Katherine Pendrill | Published 2022-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dont-worry-dijon References: [delish](https://www.delish.com/food-news/a41735461/grey-poupon-olivia-wilde/) & [instagram](https://www.instagram.com/p/Cj8RRi0O0Cn/?utm_source=ig_embed&ig_rid=38aebd82-b2d6-4346-a877-7c1dfe8e03d5)  If you've been following the drama surrounding the Olivia Wilde-directed film 'Don't Worry Darling,' you'll be tickled to know that [Grey Poupon](https://www.trendhunter.com/trends/la-moutarde-vin) has created a 'Don't Worry Dijon' mustard. A cheeky nod to the film 'Don't Worry Darling' (and its surrounding controversy), Grey Poupon's new 'Don't Worry Dijon' is a hilarious take on the brand's classic dijon mustard. Fans who have been following the film's drama will note that there was a story around Olivia Wilde's special dressing, which is made with red wine vinegar. In turn, the new Don't Worry Dijon is made from a blend of Grey Poupon mustard, red wine vinegar, and olive oil. To tie the whole thing together, Grey Poupon has even draped the mustard in a red boa in the promotional images, which is a node to Harry Styles. Image Credit: Grey Poupon ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 7% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Movie-referencing Food Products:** An opportunity to create cheeky food products inspired by popular films and their controversies. - **Humorous Branding Campaigns:** An opportunity for brands to create humorous campaigns around their products to resonate with pop culture and current events. - **Celebrity-inspired Food Products:** An opportunity for food brands to create products inspired by celebrities and their preferences to increase brand awareness. ### Where This Applies - **Food and Beverage:** Food and beverage brands have the opportunity to create innovative products that tie into popular culture to increase brand awareness and sales. - **Marketing and Advertising:** Marketing and advertising agencies have the opportunity to create humorous campaigns that leverage pop culture to promote their clients' products. - **Entertainment:** Entertainment companies have the opportunity to partner with food and beverage brands to create tie-in products that promote their films or shows. ## Related on Trend Hunter - [Music Producer Condiments](https://www.trendhunter.com/trends/heinz-mustard-x-mustard.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md) - [Tangy Crunchy Mustards](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard.md) - [Sour Two-in-One Condiments](https://www.trendhunter.com/trends/dill-pickle-mustard-spread.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Piquant Honey Dijon Mustards](https://www.trendhunter.com/trends/honey-dijon-mustard.md) - [Sweet Heat DJ Mustards](https://www.trendhunter.com/trends/chipotle-honey-mustard.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md)