# Reverse Psychology Election PSAs A-Listers Say "Don't Vote" By Hjortur | Published 2008-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dont-vote-celebs-tell-people-not-to-vote-in-a-new-video-whats-up-with-that References: [politico](http://www.politico.com/blogs/bensmith/1008/Celebs_Dont_Vote.html) & [latimesblogs.latimes](http://latimesblogs.latimes.com/thedishrag/2008/10/leo-dicaprio-je.html) Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker and...did I mention Eva Longoria? These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers *not* to vote. Watch the video to see what I mean. **Implications** - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Reverse Psychology Marketing:** The utilization of opposite messaging to intrigue an audience and garner attention for a cause. - **Celebrity-backed Content:** The use of famous faces to spread a message for a campaign through humor and entertainment. - **Humorous Psas:** Creating a relatable PSA through humor and aiding recall. ### Sectors Adopting This - **Entertainment:** The entertainment industry can explore the creation of humorous PSA compositions. - **Marketing and Advertising:** Marketing teams can implement reverse psychology methods in their campaigns for an edgy approach. - **Political Campaigns:** Political campaigns can use celebrity influence and humor to drive attention to their visions and motives. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md)