# Reverse Psychology PSAs Don't Vote Campaign Shows Killer Oil Prices By Ayman | Published 2008-10-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dont-vote-campaign-oil-prices References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/10/psa-ads-dont-vote.html) & [coloribus](http://www.coloribus.com/paedia/prints/2008/10/05/205107/) Oil prices are killing us, but don’t vote… Borders Perrin Norrander ad agency uses the same reverse psychology approach as the recent star-packed video PSA we featured. They both ask you not to vote. The print ads have a copy that reads “Don’t Vote. Things are fine just the way they are.” However, that sentence is contrasted with an image that shows things are really not fine. From a hanging noose made from a gas pump nozzle that shows the effect of the skyricketing oil prices, to the American flag drawn as a barcode: things are obviously not fine the way they are right now. And you need to vote for what you believe in so you can play a role in the change that has to happen. Otherwise, you are screwed… The ads were illustrated by Eric Stevens and Jeremy Boland. The copy was written by John Heinsma and Bem Jimmerson. The rest of the creative team includes creative director Terry Schneider, and art directors Jeremy Boland and Nick Kamei. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Reverse Psychology Ads:** These ads use reverse psychology to engage viewers and prompt them to take action. - **Awareness Campaigns:** Print ads like these raise awareness about pressing issues and encourage people to get involved. - **Visual Storytelling:** The use of striking images and contrasting copy in these ads captures attention and conveys powerful messages. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage reverse psychology tactics to create impactful campaigns that resonate with audiences. - **Environmental Activism:** These ads highlight the urgency of addressing oil prices and can inspire innovative approaches within the environmental activism industry. - **Creative Arts:** The creative team behind these ads showcases the power of art and design to communicate complex issues effectively. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)