# Sweat Fleece Sporty Campaigns Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023 By Amy Duong | Published 2023-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dont-sweat-the-technique References: [hypebeast](https://hypebeast.com/uk/2023/8/nike-dont-sweat-the-technique-campaign-info) & [nike](http://nike.com/) [Nike](https://www.trendhunter.com/trends/why-do-it-ad) launches its new Don’t Sweat the Tech-nique campaign to celebrate the milestone that is the 10-year anniversary of its Tech Fleece material this year. To do so, the brand worked together with global creatives to launch its Fall 2023 collection. The Don’t Sweat the Tech-nique campaign celebrates the company's latest offerings retaining recycled materials to continue to work towards a more sustainable future. The designs celebrate its past and present with staple looks. Some of the faces in the campaign include "Norwegian footballer Eerling Haaland, British athlete Phil Foden, Wimbledon-winner Carlos Alcaraz, and tennis champion Naomi Osaka" to name a few. The new capsule is set to launch officially today at Nike and other retailers globally. Image Credit: Nike, [hypebeast](https://hypebeast.com/uk/2023/8/nike-dont-sweat-the-technique-campaign-info), [nike](http://nike.com/) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 46% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Tech Fleece Material:** The Don’t Sweat the Tech-nique campaign celebrates Nike's milestone 10-year anniversary of its Tech Fleece material. - **Recycled Materials:** Nike's Fall 2023 collection showcases the brand's commitment to sustainability by using recycled materials. - **Staple Looks:** The designs in Nike's Don’t Sweat the Tech-nique campaign feature staple looks that celebrate the brand's past and present. ### Where This Applies - **Sportswear:** Nike's Don’t Sweat the Tech-nique campaign highlights the latest offerings in the sportswear industry. - **Athletic Footwear:** Nike's Fall 2023 collection includes new athletic footwear options that will be available at Nike and other retailers globally. - **Fashion Retail:** The launch of Nike's new capsule collection presents opportunities for fashion retailers to stock the latest designs from the Don’t Sweat the Tech-nique campaign. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Colorful Collaborative Jersey Sets](https://www.trendhunter.com/trends/tech-fleece-suits.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)