# Sculpting Clay Stepping Games Hasbro's 'Don't Step In It' Has Players Avoid a Squishy Compound By Laura McQuarrie | Published 2018-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/dont-step-in-it References: [hasbro](https://www.hasbro.com/en-us/product/don-t-step-in-it:9988C0C6-451B-4FFA-8AE8-9C0DC66A32E9) At the New York Toy Fair, [Hasbro](https://www.trendhunter.com/trends/dearfoams-x-hasbro) unveiled one of the games it launched earlier this year called 'Don't Step In It.' While many toys and activities that include [sculpting clay](https://www.trendhunter.com/trends/incredible-group) are meant to be used for creative tasks involving the hands, this new activity game challenges players to squish a brown compound into the included poop-shaped molds—and avoid stepping on them. A game of Don't Step In It unfolds on a game mat, which players step on while wearing a blindfold and after flicking the spinner, which details the number of steps that should be taken. With each turn, the spinner also decides whether a player should add, remove or strategically rearrange the [squishable game pieces](https://www.trendhunter.com/trends/slime-life) on the board to further challenge—and gross out—their fellow players. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Sculpting Clay Games:** Opportunity for the development of new game concepts that incorporate sculpting clay as a fun and interactive element. - **Blindfolded Games:** Potential for creating blindfolded games that add an extra level of challenge and excitement to gameplay. - **Gross-out Games:** Possibility for creating games that incorporate gross-out elements to appeal to a specific audience. ### Where This Applies - **Toy Industry:** Innovative game concepts like 'Don't Step In It' have the potential to drive growth and interest in the toy industry. - **Entertainment Industry:** Opportunity to create blindfolded games like 'Don't Step In It' that can be featured in TV shows, online videos, or live events. - **Educational Industry:** Potential for developing educational versions of sculpting clay games that can be used in schools or educational programs. ## Related on Trend Hunter - [Sensory Dough Toys](https://www.trendhunter.com/trends/playdoh-6-variety-compounds.md) - [Bathroom Humor Games](https://www.trendhunter.com/trends/pass-the-ass-game.md) - [App-Enabled Party Games](https://www.trendhunter.com/trends/twister-air.md) - [Vibrant Boardgame-Inspired Slippers](https://www.trendhunter.com/trends/dearfoams-x-hasbro.md) - [Fishy Tabletop Card Games](https://www.trendhunter.com/trends/fishy-squishy-crusty-quirky.md) - [Plush-Themed Party Games](https://www.trendhunter.com/trends/what-do-you-meme.md) - [Simplistic Dynamic Game Experiences](https://www.trendhunter.com/trends/touch-egg.md) - [Compact Dexterity Games](https://www.trendhunter.com/trends/dropolter.md) - [Memory-Based Adult Card Games](https://www.trendhunter.com/trends/arschmallows.md)