# Insta-Wreckage Auto Ads Toyota's 'Don't Shoot and Drive' Instagram Ad Puts Filters on Wrecks By Laura McQuarrie | Published 2013-10-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dont-shoot-and-drive References: [creativecriminals](http://creativecriminals.com/print/toyota-instagram/) This clever 'Don't Shoot and Drive' ad comes from [Toyota](https://www.trendhunter.com/trends/toyota-2). At a first glance, this poster just seems to be a picture of a car shown with a bunch of different [Instagram](https://www.trendhunter.com/trends/koda-hijacks-competitors) filters applied to it. Below each photo is the name of the Instagram filter used on the photo. But when you look closer, you'll see that the car depicted in each one of the square photographs has been totalled in a collision. The minimal campaign implies that users should not be distracted by taking pictures on their cell phones while driving. The ad is a simple but powerful one created by Marketway/[Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) of Cyrpus and it makes its point quite clearly, reiterating its message on the bottom of the poster -- don't shoot and drive. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Anti-distracted Driving Ads:** Opportunity for innovative ad campaigns that communicate the dangers of distracted driving using creative and attention-grabbing methods. - **Interactive Social Media Ads:** Opportunity for brands to create engaging ads for social media platforms like Instagram that use filters and other interactive features to convey a message. - **Minimalistic Advertising:** Opportunity to create simple and impactful ads that communicate a powerful message with minimal visual elements. ### Industries Being Reshaped - **Automotive:** Opportunity for car manufacturers and dealerships to promote safe driving practices and advocate against distracted driving. - **Advertising:** Opportunity for agencies and advertisers to create effective ad campaigns that resonate with consumers on social media. - **Technology:** Opportunity for tech companies to develop tools and features that help prevent distracted driving and promote safer driving habits. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)