# Plant-Based Itch-Alleviating Solutions All Better Co.'s Don't Scratch That Pen is Convenient By Kalin Ned | Published 2025-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dont-scratch-that References: [allbetterco](https://allbetterco.com/products/dont-scratch-that-pen)  [All Better Co.'s](https://www.trendhunter.com/trends/plant-powered-first-aid) Don't Scratch That Pen presents a portable, plant-based solution for minor skin irritations. In order to achieve its efficacy claims, the brand equips the formulation with 20 mg of hemp-derived CBD alongside jojoba seed oil, oat kernel flour, and coconut oil. These ingredients are known for their complementary skincare benefits, ranging from inflammation reduction to moisture retention. The formula is enhanced with menthol for quick absorption and soothing effects. The convenience of the All Better Co.'s Don't Scratch That Pen extends to its highly compact and portable roll-on format. The [pen-style applicator](https://www.trendhunter.com/trends/calming-gel-pen) promises mess-free, targeted relief for various skin concerns, including [insect bites, rashes, and unexplained itching](https://www.trendhunter.com/trends/heat-it-dongle). All Better Co. emphasizes its clean formulation standards, excluding synthetic additives, while providing third-party lab verification through a Certificate of Analysis. Image Credit: All Better Co. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 51% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Portable Skincare Solutions:** Compact and portable skincare formats are emerging as preferred solutions for on-the-go consumers. - **Cbd-infused Skincare:** CBD's incorporation into skincare products is revolutionizing the industry's approach to irritation and inflammation. - **Clean Beauty Innovations:** Brands are prioritizing clean formulations with verified ingredients to meet increasing consumer demand for transparency. ### Sectors Adopting This - **Natural Personal Care:** The natural personal care industry is expanding as consumers seek plant-based alternatives for everyday skin concerns. - **CBD Wellness:** The CBD wellness sector is diversifying, with innovative applications that enhance traditional remedies. - **Portable Health Products:** Portable health products are gaining traction, offering accessible solutions for a busy lifestyle. ## Related on Trend Hunter - [Plant-Powered First Aid Kits](https://www.trendhunter.com/trends/plant-powered-first-aid.md) - [Plant-Powered First-Aid Brands](https://www.trendhunter.com/trends/all-better-co.md) - [Anti-Itch Relief Balms](https://www.trendhunter.com/trends/antiitch-relief.md) - [Anti-Irritation Eczema Devices](https://www.trendhunter.com/trends/puffer-itch-roller.md) - [Insect Bite Relief Balms](https://www.trendhunter.com/trends/insect-bite-relief.md) - [Itch-Reducing Pet Supplements](https://www.trendhunter.com/trends/happy-scratch.md) - [Targeted Relief Patches](https://www.trendhunter.com/trends/relief-patches.md) - [Topical Antihistamines](https://www.trendhunter.com/trends/pbz-otc.md) - [Bug Bite Patches](https://www.trendhunter.com/trends/sarna-bug-bite-patches.md)