# Unexpected Driver Safety Campaigns The Volkswagen ‘Don’t Make Up and Drive’ Ad i By Courtney Scharf | Published 2012-06-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dont-make-up-and-drive References: [adverblog](http://www.adverblog.com/2012/06/22/make-up-and-driving-boom/) & [vw](http://www.vw.com/en.html) Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by [Volkswagen](https://www.trendhunter.com/trends/game-on) gets its message across in a shocking way. Promoting awareness of the dangers of [distracted driving](https://www.trendhunter.com/trends/captain-of-the-night-campaign), with a specific focus on women applying makeup in the car, this is a call to action. The spot features what seems like a run-of-the-mill Internet [makeup tutorial](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me). The clip goes on normally until, shockingly, the woman running the tutorial appears to be in a car crash. Alarming and very effective, this places viewers in the driver’s seat and does an amazing job of showing how easily these accidents can happen. Creative, unexpected and with a strong message, this campaign is sure to go viral while making a huge statement about driver safety. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Distracted Driving Awareness:** Opportunity for innovative campaigns and technologies to raise awareness of the dangers of distracted driving. - **Pop Culture-inspired Tactics:** Using pop culture references and unexpected methods to grab attention and communicate important messages. - **Interactive Advertising:** Creating ads that actively involve viewers and immerse them in the campaign message for a more impactful experience. ### Industries Being Reshaped - **Automotive:** Opportunity for car manufacturers and technology companies to develop advanced safety features and systems that can mitigate the risks of distracted driving. - **Cosmetics:** Innovative cosmetics brands can seize the opportunity to promote safe makeup application habits, potentially partnering with auto manufacturers or sponsoring awareness campaigns. - **Advertising and Marketing:** The advertising industry can leverage the power of unexpected and interactive campaigns to help clients promote various products and messages. ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)