# Chromatic Footwear Campaigns Foot Locker's 'Don't Go Unnoticed' Campaign Stars Bold Sneakers By Laura McQuarrie | Published 2015-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dont-go-unnoticed References: [highsnobiety](http://www.highsnobiety.com/2015/08/11/foot-locker-red-black-sneakers-campaign/) & [footlocker.eu](https://www.footlocker.eu/en/content/back_to_school) For this back to school season, [Foot Locker](https://www.trendhunter.com/trends/start-with-sneakers) is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers. The campaign champions vibrantly colored sneakers from brands like Nike, [adidas](https://www.trendhunter.com/trends/start-fresh1), Vans and [Converse](https://www.trendhunter.com/trends/foot-locker-takeover), especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street. Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Bold Sneakers:** The trend of bold sneakers opens up opportunities for disruptive innovation in the fashion and footwear industry, including customized designs and 3D-printed options. - **Vibrant Colors:** The trend of vibrant colors in footwear presents opportunities for disruptive innovation in the cosmetics and personal care industry, such as creating matching nail polish or makeup products. - **Mad Max-style Videos:** The trend of Mad Max-style videos for marketing campaigns creates opportunities for disruptive innovation in the film and entertainment industry, like creating immersive and interactive virtual reality experiences. ### Where This Applies - **Fashion and Footwear:** The fashion and footwear industry can capitalize on the bold sneakers trend by offering customization options, limited edition collaborations, and sustainable materials. - **Cosmetics and Personal Care:** The cosmetics and personal care industry can leverage the trend of vibrant colors in footwear by creating complementary beauty products and marketing campaigns that promote self-expression and individuality. - **Film and Entertainment:** The film and entertainment industry can explore innovative ways to incorporate the trend of Mad Max-style videos in their marketing campaigns, such as partnering with video game developers to create interactive experiences or using augmented reality for immersive promotions. ## Related on Trend Hunter - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md)