# Head-Splattering Drinking Ads This Print Ad for the Don't Drive Drunk Foundation is Visually Bold By Tana Makmanee | Published 2013-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dont-drive-drunk References: [bestadsontv](http://www.bestadsontv.com/ad/53276/The-Dont-Drive-Drunk-Foundation-Beer-Suicide) This striking print advertisement called 'Beer Suicide' for the Don't Drive Drunk Foundation aims to visually showcase the potential [dangers of alcohol use while driving](https://www.trendhunter.com/trends/drunk-driving-detection). There are some drivers who tend to disregard the [constant warnings against drunk driving](https://www.trendhunter.com/trends/project-yellow-lights-love-story), believing that no actual harm can come of having a beer or two behind the wheel. This simple yet thought-provoking ad by the Leo Burnett Bangkok agency showcases exactly what can happen if you decide to drink and drive: a horrendous head-splattering accident. The campaign showcases a man [drinking a bottle of beer](https://www.trendhunter.com/trends/garage-beer), while the back of his head seems to be broken into pieces as a small vehicle drives out from it. The image is meant to portray the direct correspondence between drinking and driving, and the potential deadly outcome it can have. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Visual Impact Advertisements:** There is an opportunity to create visually striking advertisements that effectively communicate the dangers of certain behaviors or actions. - **Shock and Awareness Campaigns:** Developing campaigns that shock and provoke thought can be a powerful tool in raising awareness about important social issues. - **Cause-driven Advertising:** Creating ad campaigns that align with a specific cause or foundation can help to reinforce the message and create a greater impact. ### Sectors Adopting This - **Advertising and Marketing:** The advertising industry can use disruptive messaging and visuals to grab attention and generate awareness for various causes and social issues. - **Automotive:** The automotive industry can benefit from supporting and promoting campaigns that discourage drunk driving, potentially reducing accidents and fatalities. - **Alcohol and Beverage:** The alcohol and beverage industry should explore ways to promote responsible consumption and discourage drinking and driving through impactful advertising campaigns. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md)