# QR Code Cookbooks Postmates' Don’t Cookbook Fights Kitchen Fatigue & Requires No Cooking At All By Laura McQuarrie | Published 2021-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dont-cookbook References: [freshprep](https://www.freshprep.ca/) & [dontcookbook](https://dontcookbook.com/) With local restaurants closed, people are finding themselves spending more time in the kitchen at home and as a result, experiencing fatigue and burnout from cooking—and the Don’t Cookbook by Postmates was created to provide relief. Rather than taking the form of a [recipe book](https://www.trendhunter.com/trends/genshin-impact-cookbook) with simple meals made with minimal ingredients, the Don’t Cookbook provides 206 pages of inspiration for meals cooked by Postmates' partners. By scanning a [QR code](https://www.trendhunter.com/trends/dishtup), hungry individuals will be linked to a relevant [food service](https://www.trendhunter.com/trends/wecook) or directed to download the Postmates app, if they haven't already. The book shares "recipes" for everything from chicken wings and tacos to grilled cheese and in place of step-by-step instructions, it shares uplifting content. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Virtual Cookbook:** There is an opportunity for businesses to innovate virtual cookbooks that provide recipes, inspiration, and a way to order ingredients or cooked meals online. - **QR Code Marketing:** QR codes can be utilized in marketing for a variety of industries to provide quick access to products, services, and promotions. - **Content-driven Products:** There is room for businesses to create content-driven products that offer inspiration and entertainment to consumers. ### Where This Applies - **Food Delivery:** Food delivery companies can create innovative virtual cookbooks that showcase their partner restaurants and offer easy ordering through QR codes. - **Publishing:** Publishing companies can embrace digital technologies and create virtual cookbooks that offer recipes, videos, and an interactive experience to users. - **Retail:** Retail companies can use QR codes to provide quick access to their products and services, as well as offer content-driven products that provide inspiration and enjoyment to their customers. ## Related on Trend Hunter - [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md) - [Digital QSR-Backed Cookbooks](https://www.trendhunter.com/trends/shared-table.md) - [Student-Friendly Digital Cookbooks](https://www.trendhunter.com/trends/cookin-somethin-for-college.md) - [Film-Themed Cookbooks](https://www.trendhunter.com/trends/scrounging-cookbook.md) - [Branded Pickle-Centric Cookbooks](https://www.trendhunter.com/trends/grillos-presents-pickled-fresh.md) - [Digital Cookbook Apps](https://www.trendhunter.com/trends/cook-more.md) - [Culinary Comedian Cookbooks](https://www.trendhunter.com/trends/foodheim-a-culinary-adventure.md) - [Couples Recipe Books](https://www.trendhunter.com/trends/recipe-therapy.md) - [Tiny Home Kitchen Cookbooks](https://www.trendhunter.com/trends/the-tiny-mess-cookbook.md)