# Electrifying Retro Editorials Robin Waters Documents His Brand 'Don't Blow the Illusion' By Vasiliki Marapas | Published 2014-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dont-blow-the-illusion References: [c-heads](http://www.c-heads.com/2014/06/20/dont-blow-the-illusion-robin-waters/) & [dontblowtheillusion](http://dontblowtheillusion.com/) Photographer Robin Waters works through his [nostalgia for the 1960s](https://www.trendhunter.com/trends/studio-54) by recreating the illustrious decade with his photography and [clothing brand](https://www.trendhunter.com/trends/shapes-we-take) 'Don’t Blow The Illusion.' Each image in his latest series is vibrant, lively and, in the eternal words of Marky Mark and the Funky Bunch, humming with "good vibrations." If this is an illusion, as the brand title suggests, I don't want it to end! The positive energy throughout the photos was inspired by "a lust to leave Ontario." Waters further explains, "I often dreamt of escaping to places like California and Hawaii." The clothing from his brand fits right into these summery locales. The brand is comprised of [tank tops and t-shirts](https://www.trendhunter.com/trends/gap-and-den) printed with rad designs that explore life's contradictions, both minute and profound. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 91% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Revival:** Capture the nostalgia of past decades by incorporating retro elements into products and experiences. - **Photography Branding:** Create unique visual narratives to establish a distinct brand identity in the photography industry. - **Printed Apparel:** Capitalizing on the growing trend of graphic tees and tank tops to offer expressive and visually appealing clothing options. ### Who This Affects Most - **Fashion:** Explore opportunities in the fashion industry to introduce retro-inspired clothing lines and capitalize on consumer nostalgia. - **Photography:** Identify disruptive innovation opportunities within the photography industry by creating visually captivating and storytelling brand identities. - **Graphic Design:** Collaborate with clothing and fashion brands to design unique and eye-catching graphics for printed apparel. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)