# Stacked Hipster Graffiti Artists Os Gemeos Create ‘Don't Believe the Hype' By Zoe Badley | Published 2010-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dont-believe-the-hype References: [hypebeast](http://hypebeast.com/2010/07/os-gemeos-dont-believe-the-hype/) & [arrestedmotion](http://arrestedmotion.com/2010/07/streets-os-gemeos-for-viva-la-revolucion/) Brazilian [graffiti artists](https://www.trendhunter.com/trends/enigmatic-graffiti) Os Gemeos are currently in San Diego for the 'Viva La Revolucion' exhibition. These twins are widely known for their [incredible murals](https://www.trendhunter.com/trends/surreal-street-art-1), and the recent 'Don't Believe the Hype' art piece is just a small testament to their ability. The mural is located downtown at the Horton Plaza shopping center and features bodies stacked sky-high with the words 'Don't Believe the Hype' written above them. **Implications** - Businesses often spend millions of dollars investing in marketing and promotional projects. A simple way for businesses to market themselves is by exposing themselves and their products or services in [public arenas](https://www.trendhunter.com/trends/craig-karl2) by which a variety of consumers pass every day. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 91% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Graffiti Art:** Expanding opportunities for graffiti artists to create large-scale murals as a means of artistic expression and marketing. - **Public Art Installations:** Embracing the power of bold, eye-catching outdoor art pieces to attract attention and engage with audiences. - **Alternative Marketing Strategies:** Exploring non-traditional avenues, like graffiti, to promote businesses and brands. ### Industries Being Reshaped - **Art:** Exploring new ways to showcase and monetize graffiti art through public installations. - **Retail:** Utilizing graffiti art to create visually captivating and memorable shopping experiences. - **Marketing and Advertising:** Incorporating alternative art forms like graffiti into marketing campaigns to break through the clutter and generate buzz. ## Related on Trend Hunter - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Skateable Pyramid Art Installations](https://www.trendhunter.com/trends/playlab.md) - [Museum-Approved Artist Collaborations](https://www.trendhunter.com/trends/museum-of-graffiti.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md)