# Sexually Confused Ads Axe Gets “So Cute” With Disney-Style Commercial By Sandra Winn | Published 2008-09-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/dont-be-confused-for-a-woman-axe-shower-gel-so-cute References: [coloribus](http://www.coloribus.com/paedia/reels/2008/09/09/513543/) & [coloribus](http://www.coloribus.com/paedia/reels/2008/09/09/513543/show/) **Axe** is well-known for its [sexy and funny marketing campaigns](https://www.trendhunter.com/trends/moist-humor) and *Axe Shower Gel: So Cute*, is the latest. The ad features a young, handsome man showering and then laying down a piece of pink women’s bar soap. [Sleeping Beauty music](https://www.trendhunter.com/trends/hair-ballad) begins playing, and a squirrel opens a window for happily tweeting birds. Our featured hunk exits the shower to be greeted by birdies covering him with a towel. He leaves the bathroom with a bewildered look on his face and is met by various wildlife in his bedroom. As they do in *Cinderella*, the animals “help” him get dressed. However, because he smells like a woman, they bring him everything pink—including a pink bra and panties. Our young hero then proceeds to fight off the creatures with his towel and up pop’s the slogan “If you use a woman’s soap, you’ll [smell like a woman](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign).” Genius! ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Humorous Gender Stereotyping Ads:** Humorous gender stereotyping ads that challenges societal norms ### Industries Being Reshaped - **Personal Care Products:** Personal care products industry should consider using humorous gender stereotypes to promote products ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)