# Zombie Donor Campaigns This Health Campaign Takes Advantage of the Walking Dead's Popularity By Laura McQuarrie | Published 2015-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donor-campaign References: [adsoftheworld](http://adsoftheworld.com/media/ambient/the_walking_dead_fox_poland_do_something_good_before_you_become_a_zombie) & [zanimzostanezombie.pl](http://zanimzostanezombie.pl/) In order to raise awareness about the launch of the Walking Dead's fifth season premiere and encourage more young people to become organ donors, this [donor campaign](https://www.trendhunter.com/trends/a-finger-for-hope) was set up by FOX Poland. The campaign encourages people to "Do something good before you become a zombie," with a site where Walking Dead-themed donor cards could be filled out in order to make the bland medical forms more eye-catching, fun and relevant. To accompany the campaign's digital efforts, a tent was also set up where [Walking Dead fans](https://www.trendhunter.com/trends/telethon-for-hawkins) could sign up to become organ donors in the same way by filling out a card. With a few zombies on site, this campaign took off on social media, with tons of snapshots of people posing with their donor cards and the organ-less Walking Dead creatures. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Pop Culture-themed Campaigns:** Opportunity to leverage the popularity of a TV show or movie to promote a cause and/or product/service. - **Gamification of Health Initiatives:** Opportunity to make routine health activities more engaging and interactive through game mechanics and rewards. - **Social Media-driven Awareness:** Opportunity to harness the power of social media and user-generated content to spread awareness and reach a wider audience. ### Industries Being Reshaped - **Entertainment:** Opportunity to collaborate with popular franchises to boost brand recognition and expand fan base. - **Healthcare:** Opportunity to use creative marketing tactics to encourage more people to participate in organ donation and other health initiatives. - **Social Media:** Opportunity to develop and implement social media strategies to drive engagement and reach with target audience. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Social Ghosting Donut Campaigns](https://www.trendhunter.com/trends/krispy-kreme-ghosted-box.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Autumnal Grocer Fundraising Campaigns](https://www.trendhunter.com/trends/pumpkins-for-a-purpose.md)