# Power Woman Campaigns The Donna Karan Fall 2011 Ads Target Women Who Mean Business By Meghan Young | Published 2011-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/donna-karan-fall-2011 References: [fabsugar](http://www.fabsugar.com/Donna-Karans-Fall-2011-Ad-Campaign-Isabeli-Fontana-18454989) & [donnakaran](http://www.donnakaran.com) The Donna Karan Fall 2011 ad campaign sends such a great message. Forget about desiring to be a bombshell model frolicking in fields or beaches, lounging half-naked on white linens or held passionately by an equally sensual male counterpart, these [print ads](https://www.trendhunter.com/trends/on-your-own-time) will make you want to become a powerful woman so comfortable in her own skin that sophistication happens to be her middle name. Shot by Inez van Lamsweerde and Vinoodh Matadin, the Donna Karan Fall 2011 does star the [stunning Brazilian model](https://www.trendhunter.com/trends/eva-green) Isabeli Fontana. Yet this campaign is so cleverly photographed that you can't help but focus on the entire scene rather than just the model and clothes. Ambitious and elegant, Isabeli Fontana encapsulates what it means to be a strong Donna Karan woman. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Empowerment-focused Advertising:** The trend of advertising campaigns that promote empowerment and confidence in women, rather than focusing solely on product features. - **Subtle Storytelling:** The trend of using photography and visual storytelling techniques to convey a powerful message, capturing the viewer's attention beyond the model and clothing. - **Sophistication as a Lifestyle:** The trend of positioning sophistication as an aspirational lifestyle, appealing to women who value elegance and self-assuredness. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage empowerment-focused advertising to connect with consumers who prioritize confidence and self-expression. - **Photography:** Photographers can explore the trend of subtle storytelling to create captivating visual narratives that resonate with viewers. - **Lifestyle:** The lifestyle industry can tap into the trend of sophistication as a lifestyle to offer products and experiences that cater to consumers seeking elegance and refinement. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)