# Turkish-Style Gelato Desserts Pasha Delights Shares Slightly Stretchy and Chewy Dondurma Treats By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dondurma References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4062-international-ice-cream-innovation) & [pashadelights](https://www.pashadelights.com/) Pasha Delights is on a mission to introduce consumers in the United States to authentic dondurma or Turkish-style gelato. This dessert sets itself apart from other kinds of ice cream for its stretchy and slightly chewy, taffy-like texture. While the start-up offers familiar flavors like Original, Vanilla, [Pistachio](https://www.trendhunter.com/trends/nuii-cream-anatolian-pistachio) and Sea Salt Caramel, it also explores other unique combinations with varieties like Date & Rose and Tahini. The brand's Original dondurma is made with fresh milk and cream, natural sweeteners and flavors, plus plant-based stabilizers and it is said to pair well with the toppings and sauces of one's choosing. As consumers with a sweet tooth have now become familiar with a range of international ice cream products like [Italian gelato](https://www.trendhunter.com/trends/sammontana-gelati-allitaliana), [mochi](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi-ice-cream) and kulfi, Pasha Delights is aiming to fill a gap in the market where authentic dondurma can truly be appreciated. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dondurma Desserts:** Disruptive innovation opportunity: Exploring new flavor combinations and experimenting with plant-based stabilizers to create unique and stretchy Turkish-style gelato treats. - **Authentic International Ice Cream:** Disruptive innovation opportunity: Introducing consumers in the United States to different types of international ice cream, such as Italian gelato, mochi, kulfi, and now Turkish-style dondurma. - **Customizable Ice Cream Experience:** Disruptive innovation opportunity: Offering dondurma that pairs well with a variety of toppings and sauces, allowing customers to create their own unique and indulgent dessert combinations. ### Where This Applies - **Specialty Dessert:** Disruptive innovation opportunity: Capitalizing on the growing demand for unique and exotic desserts by introducing Turkish-style dondurma as a specialty dessert option. - **Food Retail:** Disruptive innovation opportunity: Collaborating with grocery stores and supermarkets to make authentic dondurma easily accessible to consumers looking for international ice cream options. - **Food Tourism:** Disruptive innovation opportunity: Promoting the cultural significance of Turkish-style gelato and attracting tourists by offering dondurma as a must-try dessert experience. ## Related on Trend Hunter - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [South Asian-Inspired Ice Creams](https://www.trendhunter.com/trends/heritage-kulfi.md) - [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md) - [Globally Inspired Frozen Treats](https://www.trendhunter.com/trends/talenti-frozen-treats.md) - [Dual-Flavor Dubai-Style Gelatos](https://www.trendhunter.com/trends/dubaistyle-chocolate-gelato.md) - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Confection-Inspired Ice Creams](https://www.trendhunter.com/trends/angel-hair-ice-cream.md) - [At-Home Soft-Serve Frozen Desserts](https://www.trendhunter.com/trends/soft-frozen-desserts.md)