# Charitable Loyalty Programs Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers By Kalin Ned | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/donations-to-animal-welfare References: [sleeknote](https://sleeknote.com/blog/customer-loyalty-programs) & [barkbox](https://barkbox.com/?keyword=fet0518&breaker=no_overlay&url_coupon=MAYFET18) [Barkbox](https://www.trendhunter.com/trends/subscription-boxes-for-dogs) has an exceptionally clever [loyalty program](https://www.trendhunter.com/trends/sumups-ceo) for its customer base that is not centered around consumer perks but is manifested through donations to animal welfare. The business is a monthly subscription service that sends a box of themed doggy toys and treats. Knowing that its customer base is mainly comprised of animal lovers, Barkbox figured out a way to tap into their core value system and be charitable in the process. As a result, the giving nature of the program assures a greater customer return rate and honest moral satisfaction. The premise of the system is simple. Every time customers make 50 dollar purchases, Barkbox gives 5 dollars as donations to animal welfare, ensuring conscious consumerism. Naturally, people are kept in the loop of how much they have attributed to the worthy cause. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Conscious Consumerism:** Opportunity for businesses to align with customer values and implement charitable programs that contribute to social causes. - **Value-based Loyalty Programs:** Opportunity to create loyalty programs that focus on ethical and moral values, rather than just consumer perks. - **Transparent Impact Tracking:** Opportunity to provide customers with real-time updates on how their purchases contribute to charitable causes, enhancing trust and engagement. ### Sectors Adopting This - **Subscription Services:** Opportunity for subscription-based businesses to incorporate charitable initiatives into their loyalty programs, enhancing customer satisfaction and retention. - **Animal Welfare:** Opportunity for the animal welfare industry to collaborate with businesses and create mutually beneficial loyalty programs that support their cause. - **Retail:** Opportunity for retail businesses to adopt value-based loyalty programs that resonate with socially conscious consumers, increasing customer loyalty and brand reputation. ## Related on Trend Hunter - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Mission-Driven Dog Foods](https://www.trendhunter.com/trends/bark-in-the-belly.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md)