# Touchless Donation Posters Oxfam's Contactless Donation Stations Support NFC-Enabled Devices By Laura McQuarrie | Published 2015-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/donation-station References: [ibeaconsblog](http://ibeaconsblog.com/oxfam-testing-nfc-for-donations/) & [oxfam.org.uk](http://www.oxfam.org.uk/) From retail marketing to wayfinding, beacon technology has proven that it has extremely varied uses, including merit for a [charitable organization's donation stations](https://www.trendhunter.com/trends/benevolent-tech) too. Oxfam is one organization that's currently testing [Near Field Communication](https://www.trendhunter.com/trends/golden-tag) with a set of posters what allow people to tap their NFC-enabled devices to bring up a pre-typed text message, which can be sent to Oxfam in support of an initiative like Strength to Survive. As well as having appeal for a number of organizations that are in need of support through monetary donations, this inventive setup could also be used for a variety of other applications for marketing. By blending the tactile and the intangible, tech-savvy consumers are encouraged to interact and follow a [call to action](https://www.trendhunter.com/trends/alo-yoga-sanctuary) on the spot. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Beacon Technology:** Exploring the varied uses of beacon technology beyond retail marketing, such as donation stations. - **Near Field Communication (NFC):** Utilizing NFC technology to enable easy and secure donations through touchless interaction. - **Tactile-intangible Integration:** Creating innovative solutions that blend physical and digital elements to engage tech-savvy consumers. ### Sectors Adopting This - **Charitable Organizations:** Implementing touchless donation stations with beacon technology and NFC to streamline the donation process and increase engagement. - **Marketing and Advertising:** Leveraging beacon technology and NFC-enabled touchless interaction for interactive marketing campaigns and immediate call to action. - **Tech and Consumer Electronics:** Developing new products and services that integrate physical and digital elements to cater to tech-savvy consumers' desire for seamless experiences. ## Related on Trend Hunter - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [NFC-Activated Bathroom Sprays](https://www.trendhunter.com/trends/pocket-sprayer.md) - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md) - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md) - [Website Donation Tools](https://www.trendhunter.com/trends/sponsorapp.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md)