# On-Demand Donation Services Farfetch and Thrift+ are Helping Consumers Donate Unused Clothes By Laura McQuarrie | Published 2019-10-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/donation-service References: [fashionmagazine](https://fashionmagazine.com/fashion/farfetch-clothing-donations-thrift/) & [farfetch](https://www.farfetch.com/) Digital fashion platform [Farfetch](https://www.trendhunter.com/trends/farfetch) teamed up with Thrift+ to launch a new on-demand donation service to help clear customers' closets of unused articles of clothing and accessories—all for free. As a reward, customers will be able to optionally redeem credits and support a charity of their choice with a portion of the proceeds. To make this most of this donation service, which is initially exclusive to the UK, customers can drop their clothes off at a designated drop-off point and Thrift+'s team takes care of the rest. With this service, Farfetch is helping to give unused clothes a shot at a second life and keep textiles out of the landfill. Luxury fashion brands, in particular, are diving into [circular fashion](https://www.trendhunter.com/trends/coach-and-poshmark), as their clothes are already designed to be timeless, high-quality and long-lasting. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 64% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **On-demand Donation Services:** Farfetch and Thrift+ are partnering to create a convenient on-demand donation service, disrupting traditional methods of clothing donation. - **Circular Fashion:** Luxury fashion brands are embracing circular fashion, creating opportunities for sustainable innovation and reducing textile waste. - **Rewards for Donations:** The option to redeem credits and support a charity of choice incentivizes customers to donate unused clothes, potentially increasing the amount of donations made. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can benefit from on-demand donation services by enhancing brand reputation and customer loyalty through sustainable initiatives. - **Logistics and Delivery:** The logistics and delivery industry can explore new partnerships and models to facilitate the collection and redistribution of donated clothing. - **Technology and E-commerce:** Technological advancements in e-commerce can enable seamless integration of on-demand donation services, making it easier for customers to donate their unused clothes. ## Related on Trend Hunter - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Textile Recycling Partnerships](https://www.trendhunter.com/trends/dunelm-and-the-salvation-army.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Sustainable AI Fashion Platforms](https://www.trendhunter.com/trends/pronti-ai.md)