# Contactless Donation Screens The Give DIFFerently's 24-Hour Donation Point is a New Way to Give By Laura McQuarrie | Published 2018-04-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/donation-screen References: [walesonline](https://www.walesonline.co.uk/news/wales-news/contactless-donations-project-raises-thousands-14544518) & [givedifferently.wales](http://givedifferently.wales/#wall) The Give DIFFerently campaign introduced 24-hour [contactless donation screens](https://www.trendhunter.com/trends/round-up-the-change) to various points in Cardiff, making it incredibly easy for people to swipe a card and make a charitable donation to help others in need. At the interactive window screen, passersby were able to tap a card to donate £2 to charities that are dedicated to fighting homelessness. People on the streets were drawn to the donation screens by the image of Wales and [British Lions](https://www.trendhunter.com/trends/great-british-chefs) rugby star Sam Warburton, who lent his face to the campaign to get more people living off the streets. The campaign run in collaboration with a number of various groups across Cardiff proved to be incredibly successful, especially since contributions were generously matched by the [Four Acre Trust](https://www.trendhunter.com/trends/world-kindness-days) charity—taking the total raised for the homeless population to well over £3,000. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Contactless Donations:** Disruptive innovation opportunity: Develop new platforms and technologies for contactless donations, making it easier and more convenient for people to donate to charitable causes. - **Interactive Donation Screens:** Disruptive innovation opportunity: Create interactive screens or kiosks that engage and attract potential donors, increasing awareness and participation in donation campaigns. - **Matched Contributions:** Disruptive innovation opportunity: Explore partnerships with organizations or businesses that are willing to match or double charitable contributions, encouraging more people to donate. ### Where This Applies - **Nonprofit:** Disruptive innovation opportunity: Nonprofit organizations can leverage contactless donation technology to make it easier for people to contribute to their causes. - **Technology:** Disruptive innovation opportunity: Technology companies can develop and enhance contactless donation platforms, creating seamless and secure experiences for donors. - **Digital Marketing:** Disruptive innovation opportunity: Digital marketing agencies can work with nonprofits to create engaging and interactive donation screens, helping to amplify the impact of fundraising campaigns. ## Related on Trend Hunter - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md)