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# Wobbly Donation Boxes
UNICEF's Roly-Poly Donation Collection Box Helps Kids Stand on Their Own

By Laura McQuarrie | Published 2014-08-05 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/donation-collection-box
References: [adeevee](http://www.adeevee.com/2014/08/unicef-roly-poly-donation-box-outdoor/) & [unicef.org](http://www.unicef.org/)

This [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) donation collection box isn't very box-like at all—instead, it takes the form of a roly-poly toy that tilts and wobbles. The tumbler is printed with an image of a child in need on the front of it, serving as a symbols that shows with enough donations, a child is able to stand on their own.

When the roly-poly becomes heavy enough on the bottom from enough coins, the donation box is able to right itself, making it so that the image of the child is upright. Since you can't help but be curious about the [unusual donation box](https://www.trendhunter.com/trends/stacked-pancake-breakfast-house), it's a brilliant way to raise money with a [familiar childhood toy](https://www.trendhunter.com/trends/urupochachan). Using the roly-poly, UNICEF received donations from over 10,000 people in South Korea.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 45% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Donation Boxes:** Create donation boxes that engage and entertain donors, increasing donations and awareness.
- **Innovative Fundraising Methods:** Explore unique and engaging ways to raise funds, capturing the attention of potential donors.
- **Emotional Connection in Fundraising:** Develop fundraising strategies that evoke emotions and create a personal connection with donors.

### Sectors Adopting This

- **Nonprofit Organizations:** Nonprofit organizations can adopt interactive donation boxes to enhance their fundraising efforts.
- **Toy Manufacturing:** Toy manufacturers can capitalize on the popularity of nostalgic toys in fundraising campaigns.
- **Marketing and Advertising:** Marketing and advertising agencies can develop creative ways to connect with donors and raise funds for organizations.

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