# Forest-Inspired Fundraising The Donation Army by Oro Verde Recruits Trees to Save the Planet By Kevin Young | Published 2012-04-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/donation-army-by-oro-verde References: [creativecriminals](http://creativecriminals.com/outdoor/oroverde-the-donation-army/) & [oroverde.de](http://www.oroverde.de/) The Donation Army by Oro Verde is one of the most clever ways to rack in the dough for a good cause. Instead of using human recruiters to collect money, the Oro Verde foundation came up with a quirky and fun way to raise awareness about a serious cause. Oro Verde is a nonprofit organization based in Germany that strives to save the world's diminishing rain forests. Instead of having workers stand around all day to [collect donations](https://www.trendhunter.com/trends/public-support), trees are used to do the job; this brilliant technique comprises of a cluster of trees with [wooden fingers holding signs](https://www.trendhunter.com/trends/vert-installation) that plead with people to help [save the rain forests](https://www.trendhunter.com/trends/environmental-sustainability-program). Working around the clock at no cost, this is a case of Mother Nature working to save herself. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fundraising:** Opportunity for organizations to harness innovative and sustainable methods to raise funds for environmental causes. - **Creative Awareness Campaigns:** Opportunity for nonprofits to develop imaginative and engaging strategies to educate the public about important global issues. - **Nature-inspired Marketing:** Opportunity for brands to leverage natural elements in advertising campaigns to capture consumer attention and promote environmental sustainability. ### Who This Affects Most - **Nonprofit:** Opportunity for nonprofit organizations to explore unconventional and memorable fundraising approaches to support their causes. - **Environmental Conservation:** Opportunity for companies and organizations involved in environmental conservation to adopt unique tactics for raising awareness and encouraging action. - **Marketing and Advertising:** Opportunity for marketing agencies and brands to develop innovative and eco-friendly campaigns that align with sustainability goals. ## Related on Trend Hunter - [Forest-Fostering Robots](https://www.trendhunter.com/trends/dualarm-robot.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Rainforest-Focused Fundraising Galas](https://www.trendhunter.com/trends/save-the-rainforest-2025.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Rainforest Protection Peanut Butters](https://www.trendhunter.com/trends/special-peanut-butter.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md)