# Crowdsourced Holiday Songs Waitrose's Donate Your Voice Campaign Features Vocals from the Public By Laura McQuarrie | Published 2014-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/donate-your-voice References: [prexamples](http://prexamples.com/2014/10/members-of-the-public-asked-to-donate-voices-to-waitroses-christmas-charity-single-and-tv-ad/) & [donateyourvoice.waitrose](https://donateyourvoice.waitrose.com/) In preparation for its Christmas campaign this year, supermarket chain [Waitrose](https://www.trendhunter.com/trends/sweet-suspicion) asked the public to 'Donate Your Voice' for a good cause. Specifically, people were asked to check into the Donate Your Voice campaign site and sing along to 'Try' by Dolly Parton. As a result, the collective voices collected from online submissions will be edited together and released as a [charity single](https://www.trendhunter.com/trends/christmas-food-to-go). When purchased, 100% of the proceeds from the song will go towards organizations like the Great Ormond Street Children’s Hospital, Age UK and the Trussell Trust. The song will also be featured in [Waitrose's Christmas commercial](https://www.trendhunter.com/trends/waitrose-the-perfect-gift) this year, which is definitely something for people to look out for, especially since the holidays are a time for coming together and helping others who may not be as fortunate. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourcing Charity Songs:** Disruptive innovation opportunity: Create platforms that allow the public to contribute their voices for charity singles. - **Branded Collaborative Campaigns:** Disruptive innovation opportunity: Develop partnerships with brands to engage the public in collaborative campaigns for social causes. - **Music-based Fundraising Initiatives:** Disruptive innovation opportunity: Utilize the power of music to raise funds for charitable organizations and create awareness. ### Where This Applies - **Supermarket:** Disruptive innovation opportunity: Integrate charitable initiatives into the marketing strategies of supermarket chains to engage their customers. - **Music Streaming:** Disruptive innovation opportunity: Create dedicated platforms for releasing and promoting charity singles, connecting artists, and encouraging public participation. - **Non-profit:** Disruptive innovation opportunity: Explore new ways to raise funds and generate awareness through music-driven campaigns and collaborations. ## Related on Trend Hunter - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md)