# Eye-Tracking Donation Sites Eye Click Donation Only Lets People Donate to ALS Using Their Eyes By Laura McQuarrie | Published 2015-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/donate-to-als References: [creativecriminals](http://creativecriminals.com/als-liga-belgium/eye-click-donation-for-als) & [eyeclickdonation.org](http://eyeclickdonation.org) As part of an initiative to get people to donate to ALS, the Eye Click Donation website was set up. Someone who goes through the stages of ALS expereince muscle weakness to such a degree that they're eventually unable to speak, swallow and breathe. The muscles for eye movement are generally one of the last that remain usable until ALS takes over, so the Eye Click Donation website challenges able-bodied people to [make a donation](https://www.trendhunter.com/trends/sponsorapp) using only their eyes. With [face-tracking software](https://www.trendhunter.com/trends/facial-gesture-control), the site is able to register eye movement in order to plug in their name and a donation amount. While the Ice Bucket Challenge was very successful at raising awareness for ALS, the Eye Click Donation platform puts people in the shoes of someone who has the disease in order to better understand the frustrations of it. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Eye-tracking Donation:** The use of eye-tracking technology for charitable donations could revolutionize the way people donate to non-profit organizations. - **Accessible Donation Platforms:** Donation platforms that cater to individuals with disabilities have the potential to disrupt the traditional donation methods. - **Empathy-driven Charitable Giving:** Charitable initiatives that focus on empathizing with those in need have the potential to foster greater empathy and understanding towards various causes. ### Who This Affects Most - **Nonprofit Organizations:** Non-profit organizations can leverage the use of eye-tracking technology to facilitate more accessible ways for people with disabilities to donate towards their cause. - **Assistive Technology:** Assistive technology companies can explore the integration of eye-tracking technology to develop new ways for individuals with limited mobility and communication abilities to interact with technology. - **Medical Research and Care:** Medical research and care institutions can explore use cases of eye-tracking technology to improve communication and interaction with patients who have limited mobility or communication abilities. ## Related on Trend Hunter - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md) - [Consolidated Eye-Tracking Platforms](https://www.trendhunter.com/trends/eyetracking-platform.md) - [Eye-Tracking Technology Functions](https://www.trendhunter.com/trends/eyetracking-features.md) - [Eye-Tracking Device Solutions](https://www.trendhunter.com/trends/eyetracking-solution.md) - [Facial Movement Game Controllers](https://www.trendhunter.com/trends/gameface.md) - [Empowering AI Voice Tools](https://www.trendhunter.com/trends/lenovo-ai-lullaby.md) - [Vison Loss Research Fundraisers](https://www.trendhunter.com/trends/fighting-blindness-canada.md) - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md) - [Accessible Eye Health Apps](https://www.trendhunter.com/trends/eye-health-app.md)