# Interactive Blood Donation Ads This Poster Charges Phones and Encourages People to Donate Blood By Laura McQuarrie | Published 2014-05-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/donate-blood References: [creativecriminals](http://creativecriminals.com/funda-o-pr-sangue/phone-recharger) & [prosangue.sp.gov.br](http://www.prosangue.sp.gov.br/home/Default.aspx) Getting people to donate blood isn't the easiest thing to do, but [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) Sao Paulo and Fundação Pró-Sangue may have figured out the secret to it. Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster. There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Phone Charging Posters:** There is potential to use interactive posters that incorporate mobile phone charging as a means to engage and advertise to consumers. - **Creative Blood Donation Marketing:** Companies can use creative marketing ideas to promote blood donation and incentivize people to donate. - **Interactive Advertising Campaigns:** Interactive advertising campaigns can attract and engage consumers in new ways, leading to increased brand awareness and customer loyalty. ### Where This Applies - **Marketing:** The marketing industry can create innovative campaigns that use interactive advertising to increase customer engagement and brand awareness. - **Healthcare:** There is an opportunity for healthcare providers to partner with marketers to increase blood donations and encourage healthy habits. - **Technology:** The technology industry can create new charging solutions for mobile devices that integrate with interactive advertising campaigns, leading to increased customer engagement and satisfaction. ## Related on Trend Hunter - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Frozen Treat Power Banks](https://www.trendhunter.com/trends/popsic-charger.md) - [Power-Providing Smartphone Stands](https://www.trendhunter.com/trends/solove-power-bank.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Artistic Display-Equipped Power Banks](https://www.trendhunter.com/trends/magink.md) - [Intentional Disconnection Device Chargers](https://www.trendhunter.com/trends/share-power.md)