# Foods as Barcodes Belgian Food Banks 'Donate a Barcode' Ads Help to Feed the Hungry By Katie Cordrey | Published 2010-10-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/donate-a-barcode References: [freshbump](http://www.freshbump.com/food-bank-barcode-campaign/) & [adsoftheworld](http://adsoftheworld.com/media/print/food_banks_belgium_pasta) The 'Donate a Barcode' ad campaign aims to feed the hungry. It uses images of barcodes as food to get the message out that [local food banks](https://www.trendhunter.com/trends/food-banks-canada1) need support by way of food donations. Folders with barcodes of food-bank-requested foods are available at [local supermarkets](https://www.trendhunter.com/trends/aldi-uk-and-neighbourly). Anyone can get a copy of the 'Donate a Barcode' ad campaign list. Once a barcode is purchased, the item that the barcode represents will be donated to a nearby food bank to help feed the hungry. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Barcode-based Donations:** Using barcodes as a means to facilitate and track donations can streamline the process of feeding the hungry. - **Localized Food Banks:** Establishing food banks in local communities can help improve access to essential items for those in need. - **Creative Food Donation Campaigns:** Innovative advertising campaigns that creatively raise awareness about food donations have the potential to make a significant impact on hunger relief efforts. ### Sectors Adopting This - **Supermarket and Retail:** Supermarkets and retail stores can participate by promoting and distributing the 'Donate a Barcode' ad campaign list and facilitating barcode-based donations. - **Food Distribution:** Organizations involved in food distribution can collaborate with food banks to efficiently distribute the donated items using barcode tracking and allocation systems. - **Advertising and Marketing:** Advertising and marketing agencies can develop creative campaigns that harness the power of visual cues like barcodes to raise awareness and drive engagement for food donation initiatives. ## Related on Trend Hunter - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Meal-Donating Snack Bars](https://www.trendhunter.com/trends/act-bars.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md)