# Crowdsourced Movie Roles The Donald Glover Twitter Campaign Pleads the Public for Spider-Man Role By Allison Love | Published 2010-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/donald-glover-twitter-campaign References: [cbs8](http://www.cbs8.com/global/story.asp?s=12580609) & [tvguide](http://www.tvguide.com/celebrities/donald-glover/298229?rss=breakingnews&partnerid=worldnow&profileid=01) The newest installment of Spider-Man is getting some buzz recently thanks to the Donald Glover [Twitter](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history) campaign, which features the young 'Community' actor asking friends and family to retweet a specific hashtag. The actor claims to “truly love Spider-Man” and just wants the opportunity to audition for the legendary role. The newest movie in the series will focus more on Peter Parker’s high school years, and is looking for a new main character after Tobey McGuire’s exit from the project earlier this year. The Donald Glover Twitter campaign is certainly one way to go about things… ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Movie Roles:** Disruptive innovation opportunity: Incorporating the power of social media to involve the public in casting decisions for movies, increasing community engagement. ### Industries Being Reshaped - **Film Production:** Disruptive innovation opportunity: Adopting crowdsourcing strategies for casting roles, enabling a wider pool of talent to be considered for movie roles. ## Related on Trend Hunter - [Superhero Dramatic Game Trailers](https://www.trendhunter.com/trends/spiderman-2-game.md) - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [Noir Superhero Premieres](https://www.trendhunter.com/trends/spidernoir.md) - [Upcoming Dark Superhero Series](https://www.trendhunter.com/trends/spiderman-noir.md) - [Superhero Action Game Sequels](https://www.trendhunter.com/trends/spiderman-2.md) - [Superhero Snack Cake Packaging](https://www.trendhunter.com/trends/tastykake-spiderman-across-the-spiderverse.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Snack-Branded Wildlife Species](https://www.trendhunter.com/trends/pringles-spider.md)