# Lawnmower Racing (UPDATE) Don Wales Attempts to Break Lawnmower Land Speed Record By Michael Hines | Published 2010-05-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/don-wales References: [autoblog](http://www.autoblog.com/2010/05/13/project-runningblade-will-attempt-100-mph-lawnmower-land-speed/) & [projectrunningblade](http://www.projectrunningblade.co.uk/) Don Wales and Project Runningblade will attempt to break the [lawnmower land speed record](https://www.trendhunter.com/trends/airpower-turbo-racer) on May 23rd. His mower can reportedly hit 100mph, which is faster than about half of the cars I’ve ever owned. I’ve never felt such shame. [Toyota](https://www.trendhunter.com/trends/toyota-gr-h2-racing-concept) is sponsoring Don Wales with a truck (the diesel-powered Hilux) in his attempt at lawnmower immortality. In case you were wondering, the Don Wales lawnmower does in fact run on a [lawnmower engine](https://www.trendhunter.com/trends/worx-offers). After all, cheaters never win and winners never cheat. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Lawnmower Racing:** Developing high-performance lawnmowers could revolutionize the lawn care industry. - **Alternative Motorsports:** Creating new categories of motorsports using unconventional vehicles could attract a new audience and generate revenue. - **Eco-friendly Lawn Care:** Designing electric or hybrid lawnmowers could address environmental concerns and appeal to sustainability-minded consumers. ### Where This Applies - **Lawn Care:** The lawn care industry could benefit from innovating traditional tools and creating new sustainable approaches. - **Motorsports:** The motorsports industry could diversify and expand by introducing new categories featuring unconventional and alternative vehicles. - **Automotive:** The automotive industry could explore ways to adapt and integrate their technology into unconventional vehicles for alternative motorsports and eco-friendly lawn care. ## Related on Trend Hunter - [Ridable Battery-Powered Lawnmowers](https://www.trendhunter.com/trends/greenworks-pro-crossover-t.md) - [High-Power Five-Blade Robot Mowers](https://www.trendhunter.com/trends/neomow-x-3d.md) - [Ultra-Powerful Electric Scooters](https://www.trendhunter.com/trends/bo-the-turbo.md) - [Low-Noise Robotic Lawnmowers](https://www.trendhunter.com/trends/husqvarna-automower-415x.md) - [GPS-Powered Robot Lawnmowers](https://www.trendhunter.com/trends/husqvarna-automower-520-epos.md) - [Racing-Ready Electric Skateboards](https://www.trendhunter.com/trends/mach-one-electric-skateboard.md) - [Robotic Lawn Mowers](https://www.trendhunter.com/trends/robotic-mower.md) - [Aviation Powered Cars](https://www.trendhunter.com/trends/beast-by-john-dodd.md) - [Remote Control Robotic Lawnmowers](https://www.trendhunter.com/trends/mowrator-s1.md)