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# Self-Absorbed Photography
The 'Don't Touch My Universe' Series is Hilariously Thought-Provoking

By Meghan Young | Published 2012-03-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/don-t-touch-my-universe
References: [behance.net](http://www.behance.net/gallery/Dont-touch-my-universe/3423165) & [frankundsteff.de](http://www.frankundsteff.de/)

At first glance, the 'Don't Touch My Universe' photo series looks like a typical [fashion shoot](https://www.trendhunter.com/trends/alessandro-micheles), but it quickly becomes clear that is not the case at all. When the viewer finally peels his or her eyes off of the model and looks at the images as a whole, scary scenes can be seen through the window just beyond her [apartment](https://www.trendhunter.com/trends/apartamento-secreto).

Shot by German photography duo Frank Bayh and Steff Rosenberger-Ochs of Frankundsteff, the Don't Touch My Universe photo series is hilariously thought-provoking. It portrays the beautiful model as completely self-absorbed, unaware of the devastation happening just steps away from where she luxuriously lays. From floods to gas leaks and nuclear bombings, this photo shoot addresses the idea that there are often bigger concerns than looking good.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Social Commentary Photography:** Opportunity for photographers to create photos that challenge societal norms and bring attention to important issues.
- **Subversive Art:** Artists can disrupt conventional ideas and conventions by creating surprising, thought-provoking works of art.
- **Visual Storytelling:** The use of images to tell a story or convey a message can be a powerful tool for artists and designers alike.

### Who This Affects Most

- **Fashion:** Fashion designers can use photography to create powerful visual messages that challenge societal norms and promote important issues.
- **Art:** Artists can use photography as a medium to create thought-provoking works that challenge conventional ideas and push boundaries.
- **Media:** Publishers and media outlets can use visual storytelling techniques to create powerful, engaging content that resonates with audiences.

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