# Tamarind-Flavored Tequilas Don Ramón Plata Tamarindo Tequila Brings a Taste of Mexico to the US By Laura McQuarrie | Published 2023-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/don-ramn-plata-tamarindo-tequila References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/07/don-ramon-takes-tamarind-flavoured-tequila-to-us/) & [facebook](https://www.facebook.com/photo.php?fbid=716160987186263&set=pb.100063771030017.-2207520000.&type=3)  The flavors of tamarind are commonly enjoyed in Mexico and with Don Ramón Plata Tamarindo Tequila, the agave-based spirits producer is bringing a taste of the country to the United States. This flavored tequila is made with Blue Weber agave from Los Altos de Jalisco in Mexico and incorporates tamarind's flavor based on rising consumer demand. As Ernesto Acuña, marketing director of [Casa Don Ramón](https://www.trendhunter.com/trends/casa-azul-grapefruit-tequila-soda), said, “While tamarindo has been an iconic flavor in Mexico for a long time, we have seen an increase in consumer interest here in the US, where options are more limited." One of the many ways that Don Ramón Plata Tamarindo Tequila can be enjoyed is to craft a Ray of Sun cocktail with [mango syrup](https://www.trendhunter.com/trends/mango-lime-rum) and Lileth blanc. This cocktail created by the brand captures the vibrancy of the summer, all the while highlighting the bright and slightly spicy nature of the flavored tequila. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 55% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tamarind-flavored Beverages:** Creating tamarind-infused beverages like tequila taps into rising consumer demand for unique and exotic flavors. - **Cultural Fusion Drinks:** Incorporating traditional flavors from specific regions, such as tamarind in tequila, offers a fusion of cultures and an opportunity for product differentiation. - **Craft Cocktails with Unique Ingredients:** Crafting cocktails with unusual flavors like tamarind and mango syrup creates innovative and memorable drinking experiences. ### Who This Affects Most - **Alcoholic Beverage Manufacturing:** Alcohol manufacturers can explore the production of tamarind-infused spirits, like tequila, to meet the growing demand for unique flavor profiles. - **Beverage Retail:** Retailers specializing in beverages can cater to adventurous consumers by stocking tamarind-flavored products, such as tequilas and other alcoholic beverages. - **Hospitality and Mixology:** Restaurants, bars, and mixologists can create signature cocktails with tamarind and mango syrup to offer unique and exciting drink options to their customers. ## Related on Trend Hunter - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Fruit-Infused Tequilas](https://www.trendhunter.com/trends/dulce-vida-tequila.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Fruit-Infused Alcohol Products](https://www.trendhunter.com/trends/espanita-tequila-1.md) - [Mexican Cuisine Vodka Expansions](https://www.trendhunter.com/trends/smirnoff-spicy-tamarind-vodka.md) - [Artist-Inspired Special Edition Tequilas](https://www.trendhunter.com/trends/luis-miguel.md) - [Infused Cocktail-Ready Tequilas](https://www.trendhunter.com/trends/21seeds-infused-tequila.md) - [Versatile Tequila Liqueurs](https://www.trendhunter.com/trends/take-tequila.md) - [Luxurious Daytime Tequilas](https://www.trendhunter.com/trends/tequila-don-julio-rosado.md)