# Japanese Discount Store Endorsements Don Quijote Partners with Bruno Mars for New Video Campaign By Debra John | Published 2024-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/don-quijote References: [marketing-interactive](https://www.marketing-interactive.com/don-don-donki-bruno-mars-campaign) & [donki](https://www.donki.com/en/) Don Quijote, recognized in Japan as 'Don Don Donki,' has introduced a new [celebrity endorsement](https://www.trendhunter.com/trends/blunt-marketing-campaign) in partnership with singer Bruno [Mars](https://www.trendhunter.com/trends/jos-mourinho)—part of a broader campaign aimed at increasing brand visibility and engagement. The campaign features "a [vibrant 30-second commercial](https://www.trendhunter.com/trends/speed-shopping) showcasing Bruno Mars in a lively Don Don Donki store, where he is seen pushing a shopping cart filled with various snacks and products." The commercial is set to an upbeat house track, with Mars repeatedly singing the phrase "Donki Ikoyu," adding a catchy and memorable element to the advertisement. Additionally, Don Don Donki "has launched a contest on its website, running until September 4th; the contest offers 10,000 participants the opportunity to win coupons for the products featured in the commercial." This partnership with Bruno Mars is expected to enhance the store's appeal and draw in local and international customers of the widely popular discount store. Image Credit: Don Quijote / Marketing Interactive ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 41% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Commercial Campaigns:** The use of global music icons in commercial advertisements is creating new avenues for international brand recognition and consumer engagement. - **Interactive Marketing Contests:** Marketing strategies that incorporate contests and giveaways are driving enhanced customer participation and loyalty. - **Music-infused Advertisements:** The integration of catchy music tracks within advertisements is adding value by elevating brand recall and emotional connection. ### Industries Being Reshaped - **Retail:** Collaboration with international celebrities can revitalize brand image and attract a more global clientele, particularly in the competitive discount retail sector. - **Entertainment:** The entertainment industry is seeing cross-market partnerships that blur the lines between consumer goods and pop culture icons. - **Digital Marketing:** Innovative digital marketing campaigns that combine celebrity endorsements with interactive elements are setting new standards for online consumer engagement. ## Related on Trend Hunter - [Singer-Collaborative Cartoon Merch](https://www.trendhunter.com/trends/bruno-mars-and-hello-kitty.md) - [J-Pop Donut Collaborations](https://www.trendhunter.com/trends/mrs-green-apple-x-mister-donut.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Adorable Tour Merch](https://www.trendhunter.com/trends/the-romantic-tour.md) - [Mascot Sumo Showdowns](https://www.trendhunter.com/trends/sumo-showdowns.md) - [K-Pop-Endorsed Noodle Campaigns](https://www.trendhunter.com/trends/indomie.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md)