# Tropical Fruit-Inspired Rums Don Q Naranja is the Latest Release by "Puerto Rico’s Number One Rum" By Kalin Ned | Published 2023-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/don-q-naranja References: [donq](https://donq.com/rums/naranja/)  [Destilería Serrallés Inc.](https://www.trendhunter.com/trends/noveltea-la-fusin), a family-owned business with a long-standing rum-making tradition and the producer of Don Q rum in Puerto Rico, has introduced Don Q Naranja. This new product is a hearty-flavored rum with a low ABV. The spirit was aged in American White Oak barrels for 18 months. The resulting spirit boasts a refreshing orange essence that makes the beverage perfect for the summer months. Don Q Naranja joins the brand's award-winning portfolio of [flavored rums](https://www.trendhunter.com/trends/casa-baru)—Don Q Coco, Don Q Piña, Don Q Limón, and Don Q Pasión. The new spirit offers bright citrus notes and a subtle sweetness, making it suitable for various cocktails. The tropical fruit-inspired bled answers a demand for flavored spirits and [low-ABV options](https://www.trendhunter.com/trends/malibu-pink) which reflects a contemporary consumer desire of prioritizing healthier choices when drinking without compromising the experience. Image Credit: Don Q ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 17% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Spirits:** The introduction of Don Q Naranja reflects a trend of increased demand for flavored spirits in the beverage industry. - **Low-abv Options:** Don Q Naranja taps into the trend of consumers seeking low-alcohol options, providing a flavorful choice with a lower alcohol by volume. - **Health-conscious Drinking:** The rise in popularity of Don Q Naranja represents a trend of consumers prioritizing healthier choices when it comes to alcoholic beverages while still enjoying a refreshing and flavorful experience. ### Industries Being Reshaped - **Beverage Industry:** The flavored spirits trend presents an opportunity for the beverage industry to innovate and create new and exciting flavor combinations to meet consumer demand. - **Alcohol Industry:** The demand for low-alcohol options opens up disruptive innovation opportunities within the alcohol industry to create innovative and flavorful beverages with reduced alcohol content. - **Health and Wellness Industry:** The health-conscious drinking trend provides an opportunity for the health and wellness industry to collaborate with the beverage industry in creating healthier alternatives and promoting responsible drinking habits. ## Related on Trend Hunter - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md) - [Fruity Rum Flavors](https://www.trendhunter.com/trends/mango-lime-rum.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Sustainably Crafted Rums](https://www.trendhunter.com/trends/flor-de-cana-rums.md) - [Puerto Rican Rums](https://www.trendhunter.com/trends/pedro-fernndez-selection.md) - [Exclusive Founder-Commemorating Rums](https://www.trendhunter.com/trends/don-pedro.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Tea-Infused Rum Spirits](https://www.trendhunter.com/trends/noveltea-la-fusin.md)