# Fish-Shaped Statement Purses These Don Fisher Fish Bags Embody a Playful Aesthetic By Jana Pijak | Published 2020-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/don-fisher References: [don-fisher](https://don-fisher.com/collections/bags) These Don Fisher fish bags embody a playful and [childlike design aesthetic](https://www.trendhunter.com/trends/trollex). The label is known for its aquatic-inspired product line and specializes in everything from [handbags and backpacks](https://www.trendhunter.com/trends/artycapucines-vii) to coin purses, fannypacks and keyring accessories. These Don Fisher bags are each [fish-shaped](https://www.trendhunter.com/trends/lobster-bag) and are available in a variety of vibrant designs -- including Mustard Goldenfish, Orca, Pompano, Pufferfish and more. Each accessory is made from 100% cotton and is waterproof as an added bonus, making it ideal for travel or trips to the beach. In addition to their fun shapes, these bags also feature a handy arm strap that is adjustable along with a zipper closure. Drawing inspiration from childhood moments and nature, Don Fisher creates accessories that marry practicality with a sense of whimsy -- something more Millennials are seeking when investing in fashion. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 20% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Playful Design Aesthetic:** Opportunity for brands to incorporate whimsical and childlike design elements into their product lines. - **Aquatic-inspired Accessories:** Potential for businesses to create a range of aquatic-themed accessories that appeal to consumers' love for nature and the sea. - **Waterproof Travel Bags:** Market for innovative and fashionable travel bags that offer the added convenience of being waterproof. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for fashion accessory brands to capitalize on the demand for playful and nature-inspired designs. - **Travel and Outdoor Gear:** Potential for companies in the travel and outdoor gear industry to create waterproof bags that combine functionality with style. - **Millennial Fashion:** Market for fashion brands to target Millennials by offering practical yet whimsical accessories that evoke a sense of nostalgia. ## Related on Trend Hunter - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Whale-Shaped Dynamic Luxury Bags](https://www.trendhunter.com/trends/whale-baguette-bag.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Pleated Feline-Inspired Purses](https://www.trendhunter.com/trends/playful-volume-2.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md)