# Price Flashback Infographics This Don Draper Infographic Compares Prices from 1962 to 2012 By Kevin Young | Published 2012-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/don-draper-money References: [creditsesame](http://www.creditsesame.com/blog/from-the-desk-of-don-draper-the-cost-of-1962-today/) & [creditsesame](http://www.creditsesame.com/) This infographic illustrates the cost comparison of items in 1962 versus 2012. Titled 'From the Desk of Don Draper: The Cost of 1962 Today,' this cartoon depiction shows the [drastic change in prices](https://www.trendhunter.com/trends/moneylighter), all from of the desk of the infamous Don Draper. Draper is a man of class and spends money as fast as he drinks. He drives a [Cadillac](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood) Coup De Ville and lives comfortably in a Westchester, New York, home. This infographic dug up the information to demonstrate just how luxurious the man was. The color indication is broken down into three categories: 1962 prices, inflation rate in 2012 dollars and 2012 prices. $5,385 was the price for a Cadillac Coup De Ville in 1962; today, it's up to $55,030. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Price Comparison:** Opportunity to develop innovative pricing strategies by analyzing historical price changes. - **Inflation Impact:** Understanding the effects of inflation on prices can lead to innovative financial planning and investment strategies. - **Luxury Evolution:** Identifying changes in the luxury market over time can inspire disruptive innovations in the premium goods and services industry. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore opportunities to cater to the changing purchasing power and preferences of consumers. - **Financial Services:** Financial service providers can leverage inflation insights to develop innovative investment products and financial planning solutions. - **Luxury Goods:** The luxury goods industry can draw inspiration from historical luxury lifestyles and adapt their offerings to modern consumer demands. ## Related on Trend Hunter - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md) - [30-Cent Dinners](https://www.trendhunter.com/trends/the-old-homestead.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Inflation-Fighting Slider Promos](https://www.trendhunter.com/trends/white-castle-cheese-sliders.md) - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Innovative Financial Visualization Tools](https://www.trendhunter.com/trends/financial-visualization-tool.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md)