# High-Stakes Burrito Competitions This 30-Pound Burrito Comes with a 10% Don Chingon Share By Charlotte Joyce Kidd | Published 2015-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/don-chingon References: [grubstreet](http://www.grubstreet.com/2015/10/eat-30-pound-burrito-become-owner.html) & [foodandwine](http://www.foodandwine.com/fwx/food/want-own-restaurant-you-just-have-eat-first) The Don Chingon restaurant in Brooklyn, New York is offering a crazy side with its biggest burrito: a 10% stake in the popular Mexican joint. The catch, of course, is that to win the partial ownership, Don Chingon proprietor hopefuls must finish the entire 30-pound burrito. Although the contest is a common one, Don Chingon's version is incredibly extreme. Most restaurants will put your name on a wall or give you the meal for free if you can finish their largest, most ludicrous dish. Don Chingon's [burrito competition](https://www.trendhunter.com/trends/qdoba-turkey-trot-challenge), on the other hand, costs $150 to enter. It must be completed in an hour or less with no bathroom breaks. To win, entrants must eat a whole 30-pound burrito and finish a [ghost pepper margarita](https://www.trendhunter.com/trends/mucho-burrito-launches). The reward, should anyone ever accomplish the impossible feat, is 10% of the Don Chingon restaurant itself. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Extreme Food Competitions:** Restaurants can offer extreme food challenges as a creative way to attract customers and garner media attention. - **Novelty Rewards for Food Challenges:** Unique rewards for food challenges, such as partial ownership of a restaurant, can set competitions apart and generate buzz. - **Mixing Food and Finance:** Combining food challenges with financial incentives, such as partial ownership, is an innovative way to engage customers and create brand loyalty. ### Where This Applies - **Food and Beverage:** Restaurants and food brands can leverage extreme food competitions to drive traffic and spark social media buzz. - **Marketing and Advertising:** Marketing and advertising agencies can use unique food challenges and prizes as an innovative way to promote a brand or product. - **Finance and Investment:** Challenges that offer partial ownership of a company can attract investment and hype, providing a new avenue for fundraising and promotion. ## Related on Trend Hunter - [Burrito-Inspired Running Events](https://www.trendhunter.com/trends/burrito-league.md) - [Giant Dumpling Challenges](https://www.trendhunter.com/trends/giant-dumpling-challenge.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Half-Pound Steak Burritos](https://www.trendhunter.com/trends/chipotle-carne-asada-steak-burrito.md) - [QSR Eating Contest Promotions](https://www.trendhunter.com/trends/one-pounder-challenge-2025.md) - [Crunchy Extra-Long Tacos](https://www.trendhunter.com/trends/10inch-crunchy-tacos.md) - [Spicy Eating Contests](https://www.trendhunter.com/trends/the-spicy-hustle.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Fiery Ghost Pepper Burritos](https://www.trendhunter.com/trends/ghost-burrito.md)