# Group-Focused Apartment-Like Hotels Domio Offers Asset-Light Hotel Experiences By Justin Lam | Published 2018-10-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/domio References: [digitaltrends](https://www.digitaltrends.com/home/domio-apart-hotels/#/6) & [staydomio](https://www.staydomio.com/) New York City-based Domio is hoping to dethrone [Airbnb](https://www.trendhunter.com/trends/airbnb-rooms) with its focus on [group-focused travel accommodations](https://www.trendhunter.com/trends/swapper). Focusing on multi-unit "apart-hotels" -- a hybrid cross between a hotel and an apartment -- Domio is hoping to capture attention by also including "asset-light" experiences. This means the accommodations provide hotel-esque experiences without charging for the costly infrastructure required for traditional hotels. Thanks to a new boost from private equity firm Upper90, Domio is aiming to open as many 25 apart-hotels across the US in the next few years. Unlike traditional hotels, which are often franchised, Domio plans to control the experience end to end. The apart-hotel company also manages to distinguish itself by focusing its advertising and outreach to those traveling with friends or family. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Group-focused Accommodations:** Hotels that cater specifically to groups of travelers create an opportunity for unique experiences and comfortable stays. - **Asset-light Hospitality:** Utilizing fewer resources and infrastructure for hotel experiences offers cost savings and potential for disruptive competition in the industry. - **Controlled End-to-end Experiences:** Domio's business model of controlling all aspects of the guest experience allows for consistency and personalization opportunities. ### Sectors Adopting This - **Hospitality:** The hospitality industry can leverage group-friendly accommodations and asset-light models for increased guest satisfaction and potential cost savings. - **Real Estate:** The apart-hotel hybrid model offers potential investment opportunities in the real estate sector that caters to both short and long-term tenants. - **Travel and Tourism:** Adapting to the changing needs of modern travelers can drive innovation and market differentiation in the competitive travel and tourism industry. ## Related on Trend Hunter - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Instant Accommodation Bookings](https://www.trendhunter.com/trends/online-travel-agent.md) - [Alternative Travel Incentives](https://www.trendhunter.com/trends/roamr-for-friends.md) - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Brand-Driven Guest Experience Services](https://www.trendhunter.com/trends/outform-hospitality.md) - [Experiential Hotel Concepts](https://www.trendhunter.com/trends/moxy-montreal-downtown.md) - [Hospitality Fitness Collabs](https://www.trendhunter.com/trends/arlo-hotels-alo-moves.md)