# Timely Pizza Promotion Incentives Domino's Pizza Marks the Super Bowl Season with Special Deals By Kalin Ned | Published 2026-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-pizzas References: [ir.dominos](https://ir.dominos.com/news-releases/news-release-details/dominosr-throws-game-winning-pass-carryout-special)  [Domino's Pizza](https://www.trendhunter.com/trends/dominos-pizza-best-deal-ever) has initiated a promotional offer leading up to the football event of the year — the Super Bowl LX. Customers who opt in for carryout will be able to take advantage of [large two-topping pizzas for just $6.99](https://www.trendhunter.com/trends/original-stuffed-crust-pizza-wings-bundle) each. The offer is running from January 26th until February 1st. Individuals can choose from Hand Tossed, Crunchy Thin, or New York Style crust. For an additional $3, consumers can opt for Domino's Parmesan Stuffed Crust. Domino's Pizza unleashes this temporary pricing strategy as a preparatory measure for the anticipated increase in order volume on the actual game day. According to the brand, "the [biggest football Sunday of the year](https://www.trendhunter.com/trends/gameday-campaign) is usually one of Domino's top five busiest days in the U.S." Image Credit: Domino's Pizza ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 64% | Activity: 56% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Event-driven Pricing Strategies:** The application of strategic pricing surrounding major televised events unlocks opportunities for businesses to spike consumer interest and maximize sales during peak periods. - **Crust Customization Expansion:** Expanding crust options such as Parmesan Stuffed Crust appeals to diverse taste preferences, offering a unique customization opportunity that enhances customer satisfaction and value perception. - **Promotional Gamification:** Limited-time promotions linked to national events can be gamified to create excitement and increase engagement with the brand. ### Sectors Adopting This - **Food Delivery Services:** The food delivery sector can capitalize on sports-related events to boost demand through tailored promotions and exclusive event-specific offerings. - **Sports Entertainment Marketing:** This industry presents novel avenues for cross-promotion and synergistic marketing efforts tied to major live events like the Super Bowl. - **Fast Casual Dining:** Adopting a time-sensitive deal strategy within fast casual dining can stimulate quick customer decision-making and increase foot traffic during peak entertainment periods. ## Related on Trend Hunter - [Football-Inspired Pizza Offerings](https://www.trendhunter.com/trends/the-real-deal.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/little-caesars-more-for-999.md) - [Football-Themed Pizza Meal Deals](https://www.trendhunter.com/trends/ultimate-hut-bundle.md) - [Retro Pizza Pricing Promotions](https://www.trendhunter.com/trends/2buck-tuesday.md) - [Rewarding Game Pizza Promotions](https://www.trendhunter.com/trends/pizza-before-the-hut.md) - [End-of-Year QSR Pizza Promotions](https://www.trendhunter.com/trends/party-supreme-deal.md) - [Game Day-Inspired Pizza Deals](https://www.trendhunter.com/trends/big-dinner-box.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/big-big-bundle.md) - [Takeaway Pizza Promotions](https://www.trendhunter.com/trends/weeklong-carryout-special.md)