# Police Pizza Raid Ads This Domino's Pizza Commercial Show Delivery by S.W.A.T. By Jonathon Brown | Published 2013-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-pizza-commercial References: [adsoftheworld](http://adsoftheworld.com/media/tv/dominos_pizza_delivering_the_movies_swat) & [dominos](http://www.dominos.com) A team of highly trained S.W.A.T. officers infiltrate a neighborhood in broad daylight and rush towards a home in this new [Domino's Pizza](https://www.trendhunter.com/trends/dominos-pizza-2) commercial. The ad is one in a series of [Domino's Pizza commercials](https://www.trendhunter.com/trends/dominos-pizzas) introducing the pizza chain's new [movie delivery service](https://www.trendhunter.com/trends/crustbuster) that allows customers to order pizza and a movie at the same time. This 2-in-1 service is an interesting idea given the popularity of online movies these days. In the commercial, a group of men approach a house and ring the door bell. When the man walks out of the house the S.W.A.T. officers yell for him to get his hands in the front of him. The music follows the action sequence, which makes the ad carry a lot of intensity until the very end when the officers hand him his pizzas. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **2-in-1 Services:** Domino's Pizza's new movie delivery service is an interesting idea for companies to combine and offer multiple services to their customers. - **Interactive Advertisements:** The intense and dramatic commercial could be a trend for companies to create interactive ads to capture the audience's attention. - **Experiential Marketing:** This unique commercial promotes an experiential marketing technique, which creates an unforgettable experience for customers to remember and talk about the company. ### Sectors Adopting This - **Food and Beverage:** Expanding the food and beverage industry to provide more than just food delivery or dining can increase customer engagement and drive up sales. - **Film and Television:** Partnering with the film and television industry can create additional revenue streams for delivery services by offering customers an all-in-one experience. - **Law Enforcement:** Collaboration with law enforcement agencies for fun, harmless, and eye-catching ads can help build bridge between companies and public safety personnel, and lead to a positive perception of the brand. ## Related on Trend Hunter - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Subway Pizza Deliveries](https://www.trendhunter.com/trends/underground-delivery.md) - [Pizza Delivery Robot Dogs](https://www.trendhunter.com/trends/domidog.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Pinpoint QSR Deliveries](https://www.trendhunter.com/trends/dominos-3.md) - [Streaming Series Pizza Partnerships](https://www.trendhunter.com/trends/dominos-and-netflix.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md)