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# Personalize Your Pizza Online
Domino's Pizza Builder

By Mitchell Fanning | Published 2008-01-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-pizza-builder
References: [Adverblog](http://www.Adverblog.com/) & [www04.order.dominos](http://www04.order.dominos.com/home/bfd/index.jsp#/c=thincrust&t=beef_W_low_1.0,blackolives_L_low_1.0,cheese_W_low_0.5,greenpeppers_W_low_1.0,mushrooms_W_low_1.0,pineapple_W_low_1.0,sauce_W_low_1.0/)

In the US, Domino's Pizza recently created an online "[pizza builder](http://www04.order.dominos.com/home/bfd/index.jsp#/c=thincrust&t=beef_W_low_1.0,blackolives_L_low_1.0,cheese_W_low_0.5,greenpeppers_W_low_1.0,mushrooms_W_low_1.0,pineapple_W_low_1.0,sauce_W_low_1.0)" that is quite amusing. The cool thing is that once you're done with your creativity, you can actually save your pizza and/or place the order and receive at home your "personalized" pizza in just half an hour! Check it out the next time you feel like pizza!

**Implications** - Essentially anything that can be done in person can now be done online. The same can be said for customer service -- anything that used to require another person can now be done yourself. It's faster, simpler and far more effective, so industries everywhere are going digital and DIY.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 71% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Online Food Customization:** Businesses can create online platforms that personalize food orders through unique customer customization.
- **Digital DIY Customer Service:** Industries can shift customer service to digital platforms, allowing customers to perform tasks that traditionally required human assistance.
- **Increased Efficacy of Online Platforms:** With the enhanced level of efficiency on online platforms, industries can shift from in-person systems to online ones.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can leverage online food customization to generate unique offerings that cater to a customer's preferences.
- **Customer Service:** The customer service industry can leverage digital DIY platforms to streamline customer interactions and reduce the need for human assistance in addressing customer issues.
- **E-commerce:** The e-commerce industry can benefit from increased efficiency of online platforms by shifting from in-person shopping experiences to online ones.

## Related on Trend Hunter

- [Pizza-Pertinent Digital Menus](https://www.trendhunter.com/trends/pizzapertinent-digital-menu.md)
- [Personal Pizza Restaurants](https://www.trendhunter.com/trends/personal-pan-pizza-hut.md)
- [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md)
- [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md)
- [AI-Driven Pizza Innovations](https://www.trendhunter.com/trends/dominos-and-microsoft.md)
- [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md)
- [Telekinetic Pizza-Ordering Apps](https://www.trendhunter.com/trends/mind-ordering-app.md)
- [Automatic Pizza Cookers](https://www.trendhunter.com/trends/picnic-works-pizza.md)
- [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md)
