# Youth-Focused Pizza Launches Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion By Kanesa D | Published 2024-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-pizza-2 References: [nrn](https://www.nrn.com/marketing/domino-s-emergency-pizza-promotion-back-new-amazontwitch-partnership)  [Domino’s Pizza](https://www.trendhunter.com/trends/pizza-spa) is reviving its Emergency Pizza promotion, offering customers a free medium two-topping pizza for future use with an initial online order through January 19, 2025. This time, Domino’s has partnered with Amazon, Twitch, and [Olive & June](https://www.trendhunter.com/trends/emergency-pizzas) to target Gen Z consumers through gaming and beauty collaborations. In partnership with [Fortnite](https://www.trendhunter.com/trends/disneyland-game-rush), Domino’s will integrate its Emergency Pizza offer into "The Glitch," a new game mode where players can capture a Domino’s storefront and use the feature to restore in-game health. Additionally, Domino’s is teaming up with nail polish brand Olive & June to release the Domino’s Olive & June Emergency Pizza kit, featuring exclusive red and blue nail polishes and pizza-themed nail art stickers. Olive & June will also offer a Dominos-inspired 'Instant Mani' kit with pizza-themed press-on nails in styles like 'I Heart Pizza French' and 'Extra Cheese Please.' Image Credit: Domino’s Pizza ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 69% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Gaming-integrated Promotions:** By embedding promotional offers within popular game modes, brands can align themselves organically with the gaming community. - **Brand Collaborations with Beauty Influencers:** Partnerships between food brands and beauty influencers showcase cross-industry synergies that resonate deeply with Gen Z audiences. - **Themed Kits and Limited Editions:** Limited-edition collaborations that merge food and beauty create exclusive, themed kits that engage consumers looking for unique and collectible items. ### Who This Affects Most - **Food and Beverage:** Incorporating gaming and beauty collaborations into marketing strategies allows food brands to diversify their promotional tactics and attract younger demographics. - **Gaming:** Gaming platforms benefit from increased engagement and brand partnerships, offering players unique in-game experiences and rewards. - **Beauty and Personal Care:** Beauty brands aligning with unexpected partners, like food companies, can tap into new market segments and build a stronger connection with consumers. ## Related on Trend Hunter - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Complimentary Pizza Rewards Promotions](https://www.trendhunter.com/trends/dominos-emergency-pizza.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Gamified Soccer-Tied Pizza Promotions](https://www.trendhunter.com/trends/soccer-shoutout.md) - [Streaming Series Pizza Partnerships](https://www.trendhunter.com/trends/dominos-and-netflix.md) - [Expanded Summertime Pizza Promotions](https://www.trendhunter.com/trends/dominos-pizza-best-deal-ever.md) - [Comforting Fan Pizzas](https://www.trendhunter.com/trends/emergency-pizzas-for-soccer.md)