# Takeout Pizza Insurance Policies Dominos' Carryout Insurance Protects Your Pizza from Accidents By Ell Smith | Published 2017-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-carryout-insurance References: [psfk](https://www.psfk.com/2017/12/dominos-now-insures-pizza-against-accidents.html) & [dominos](https://www.dominos.ca/index.jsp?gclid=EAIaIQobChMIurLf6vjw1wIVBgNpCh2yfAG1EAAYASAAEgI2f_D_BwE) Dominos' Carryout insurance is protecting consumer's pies from mishaps, through offering a [humorous, yet entirely legal insurance policy](https://www.trendhunter.com/trends/melt-insurance), that will replace your pizza should it get damaged before you have a chance to eat it. The policy is promoted through a humorous ad spot which features a giant tree falling onto a man's car. The man frantically wonders if his pizza is okay, completely disregarding the totaled vehicle. This ad plays into the unfortunate yet possible disappointment of accidentally dropping a pizza on one's driveway or hitting the brakes too hard, resulting into the pie sliding off of the passengers seat. If one chooses to get their [takeout pizza insured](https://www.trendhunter.com/trends/dominos-pizza-2), they will be able to receive a freshly cooked pie in the event of an accident, so long as they return the original pie within two hours of leaving the restaurant. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Takeout Insurance:** The emergence of takeout insurance policies for food could lead to further insurance offerings for other types of goods and services. - **Humorous Marketing:** Companies may want to utilize humor in their marketing campaigns to engage with and attract consumers in a unique way. - **Consumer Protection:** The implementation of consumer protection policies, such as carryout insurance, may lead to increased trust and loyalty from customers. ### Sectors Adopting This - **Food and Beverage:** Food and beverage industries offering takeout options could benefit from providing insurance policies for their products. - **Insurance:** Insurance companies could capitalize on the trend of takeout insurance policies, and expand their offerings to other types of goods and services. - **Marketing and Advertising:** Marketing and advertising industries could take advantage of the trend of humorous marketing by implementing similar campaigns for their clients. ## Related on Trend Hunter - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [AI-Powered Pizza Coupons](https://www.trendhunter.com/trends/digiorno-pizza-rescue-program.md) - [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md) - [Branded Insulated Suits](https://www.trendhunter.com/trends/heat-suit.md) - [Complimentary Pizza Rewards Promotions](https://www.trendhunter.com/trends/dominos-emergency-pizza.md) - [Takeaway Pizza Promotions](https://www.trendhunter.com/trends/weeklong-carryout-special.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [Fun Insurance Policies](https://www.trendhunter.com/trends/funsurance.md) - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md)